3 Reasons Why YouTube Advertising Should Be a Part of Your Marketing Strategy
November 7, 2023 / Inspiration / By Kristina Jovanovic 3 Reasons Why YouTube Advertising Should Be a Part of Your Marketing Strategy Did you know that every month, over a billion people watch a total of six billion hours of YouTube videos, with more than half of these views coming from mobile devices? As the […]
Why Broad Targeting Works (on any network)
November 6, 2023 / Media Buying / By Brat V Why Broad Targeting Works (on any network) You, a performance marketer, might find traditional advertising channels, known for their broad targeting, to be inefficient(i did). Yet, when it comes to your own facebook or google campaigns, you’re perfectly fine targeting as broad as possible?! Digital […]
Why You Will Lose $12,000+ to Click Fraud This Year (and What to Do About It)
October 30, 2023 / Media Buying / By Jelena Denda Borjan Why You Will Lose $12,000+ to Click Fraud This Year (and What to Do About It) If you are spending $10k per month or more on Google ads, you need to know this: You could lose up to $15,000 this year due to Click […]
The Video Ad Playbook: Proven Strategies for Stand-out Creative & Killer Targeting
October 16, 2023 / Copywriting / By Alex Simic The Video Ad Playbook: Proven Strategies for Stand-out Creative & Killer Targeting YouTube has become a powerhouse platform for advertising, with its vast reach and engaging content. If you want to leverage the power of YouTube ads to boost your business, you’ve come to the right […]
Top 4 YouTube Ad Media Buying Hacks for 2023
September 28, 2023 / Media Buying / By Jovan Simić Top 4 YouTube Ad Media Buying Hacks for 2023 Want to see what’s working right now when it comes to Media Buying on YouTube? Today, you’re going to discover my top 4 YouTube ad media buying “hacks” that are working great for us right now. […]
How to Create Killer ToFu PMax Campaigns & Crush Your Competition in 4 Easy Steps
September 5, 2023 / Media Buying / By Bruno Vidić How to Create Killer ToFu PMax Campaigns & Crush Your Competition in 4 Easy Steps With its massive user base and video-centric approach, YouTube provides a fertile ground for advertisers to showcase their products or services, offering opportunities to unlock massive scale. But there’s a […]
TikTok Launches New AI Video Creation Tools for Marketers
November 15, 2024 / Strategy TikTok Launches New AI Video Creation Tools for Marketers TikTok has unveiled a new generative AI feature aimed at simplifying video creation for marketers. This tool, part of the Symphony Creative Studio, allows businesses to produce TikTok-ready video clips effortlessly using product descriptions or URLs. Source How It Works Marketers […]
The $1.2 trillion social commerce shift: How you can cash in
November 12, 2024 / Strategy / Beth Preston The $1.2 trillion social commerce shift: How you can cash in Shoppable videos are revolutionizing e-commerce, changing how brands connect with consumers. In this guide, we’ll explore how these interactive videos are reshaping digital commerce, key strategies for building successful campaigns, and actionable insights to elevate your brand’s social commerce game. This […]
GA4 Introduces Event Name Filters in Standard Reports
November 8, 2024 / Media Buying GA4 Introduces Event Name Filters in Standard Reports Google Analytics 4 (GA4) has just made analyzing event data easier by introducing an “Event Name” filter in standard reports. Previously, applying specific event filters required complex workarounds, but now users can do this directly—although it’s currently only available in the […]
