Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1

December 3, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #1 Welcome, dear readers, to the very first edition of “Inceptly’s Weekly Marketing Recap!”. We are thrilled to embark on this exciting journey with you, where we’ll bring you a curated selection of the week’s most captivating marketing articles.  Whether you’re a […]

4 of the Best Value Proposition Examples I’ve Ever Seen

November 27, 2023 / Inspiration / Vesna Vukanovic Dumanovic 4 of the Best Value Proposition Examples I’ve Ever Seen Do you ever wonder why some phrases stick in your mind like a catchy tune? Have you ever read a line so compelling it felt like it was speaking directly to you? Welcome to the world […]

Meta’s Latest Update: Ad Budgets Get a 75% Boost on High-Opportunity Days

November 26, 2023 / Media Buying Meta’s Latest Update: Ad Budgets Get a 75% Boost on High-Opportunity Days Meta is rolling out a new feature in their Ads Manager, offering advertisers more flexibility in daily budgets. This update allows Meta to spend up to 75% more than your set daily budget on days with better […]

YouTube Takes a Stand Against Ad Blockers: Slowing Load Times for Users

November 22, 2023 / Strategy YouTube Takes a Stand Against Ad Blockers: Slowing Load Times for Users YouTube has been facing a constant battle against ad blockers. In an effort to support their creators and maintain revenue streams, YouTube has implemented load delays for users detected to be using ad blockers. This move aims to […]

The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success

November 16, 2023 / Strategy / By Alex Simic The New Age of Online Direct Response Video Advertising: Holistic Strategies for Success In the dynamic world of online advertising, we all feel that staying ahead of the curve is not merely a choice but a real necessity. The landscape constantly evolves, with major platforms like YouTube, Meta, and […]

Don’t Forget to Include Countdowns in Search Headlines

November 15, 2023 / Media Buying Don’t Forget to Include Countdowns in Search Headlines Capturing your target audience’s attention swiftly and efficiently is vital for businesses. You can utilize Google Ads Countdown customizers to achieve this. These countdowns instill a sense of urgency and enthusiasm, compelling prospective customers to act promptly. Google Ads Countdown customizers […]

3 Essential Tips for Choosing the Right Marketing Agency

November 13, 2023 / Strategy / By Brat V 3 Essential Tips for Choosing the Right Marketing Agency Finding the right agency shouldn’t be a painful process. In fact, it can be a game-changer for your business. Through trial and error, I’ve found that setting the right framework for thinking through this selection can simplify […]

3 Ways to Replicate the Success of Your Competitors

November 9, 2023 / Strategy / By Vesna Vukanovic 3 Ways to Replicate the Success of Your Competitors Imagine you’ve found a treasure map, only to realize everyone else has a copy too. The secret isn’t in having the map — it’s in how you read it. Have you ever felt like you’re pedaling as fast as you can, but […]

AI-Powered Performance Max Updates: A New Era for Creative Campaigns

November 7, 2023 / Media Buying AI-Powered Performance Max Updates: A New Era for Creative Campaigns Google Ads is rolling out some interesting updates to Performance Max, and they’re worth a look if you’re all about optimizing your ad campaigns. Essentially, Google is integrating AI to enhance the creation process for ads, making it possible […]