Chrome Sets Stage for Phasing Out Third-Party Cookies in 2024
December 28, 2023 / Media Buying Chrome Sets Stage for Phasing Out Third-Party Cookies in 2024 Starting January 4th, 2024, Chrome intends to deactivate third-party cookies for 1% of its users as a part of initial testing. This approach will gradually escalate, reaching 100% of users by the third quarter of 2024, to ensure a […]
Navigating the Waves of YouTube Advertising in 2024: Avoid These 5 Common Mistakes
December 21, 2023 / Tips & Tricks / By Alex Simic Navigating the Waves of YouTube Advertising in 2024: Avoid These 5 Common Mistakes In the ever-evolving digital advertising landscape, staying ahead of the curve is crucial to ensure your product reaches its target audience effectively. As a Creative Directorin a direct response advertising agency focused onYouTube ads, it’s […]
Device metrics are now available for Performance Max campaigns
December 18, 2023 / Media Buying Device metrics are now available for Performance Max campaigns Device metrics are now available for Performance Max campaigns. To access device reporting data, navigate to the property level, specifically for Performance Max campaigns, and click on “Locations.“ The next step involves segmenting campaigns by device. You can do this […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 17, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Elevate Your Performance Max Campaigns: The 20% Conversion Boost!
December 11, 2023 / Strategy / By Bojan Bovan Elevate Your Performance Max Campaigns: The 20% Conversion Boost! Imagine transforming your digital marketing game with just one simple tweak. Well, it’s possible with one of the newest Performance Max campaign features – Search themes. You might be wondering, what’s the big deal about Search Themes? Let me tell you: it’s the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 10, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The Netflix Data Revolution: From Underdog to Industry Leader
December 7, 2023 / Case Study / By Maksim Miceta The Netflix Data Revolution: From Underdog to Industry Leader In the early 2000s, Netflix, a relatively small DVD rental company, was competing against the industry titan, Blockbuster. Despite its smaller size and limited resources, Netflix began making a series of strategic moves that would unexpectedly transform the entire […]
Value-Based Bidding: Your New Secret Advertising Weapon
December 5, 2023 / Media Buying / By Bojan Bovan Value-Based Bidding: Your New Secret Advertising Weapon Are you stuck in a loop, experimenting with CPA and Maximise Conversion bidding strategies, but feeling like you’re going in circles? Well, today, we’re about to break that cycle and introduce you to a bidding strategy that’s definitely worth testing and, most importantly, how […]
Bootcamp Program
Internal Team Build Offer Want to transform your brand or agency internal team into world-class YouTube Ad experts—in just a few weeks? Get Started About Bootcamp What’s inside Testimonials Who is this NOT for? Investment “[Inceptly is] One of the largest (if not the largest) Youtube for performance agency in the world … I don’t […]
