How to Win in the 2024 Ad Scene: Key Trends and Strategies for Next-Level Advertising
January 20, 2024 / Strategy How to Win in the 2024 Ad Scene: Key Trends and Strategies for Next-Level Advertising As we step into 2024, the world of advertising is undergoing a transformative shift. Viewer habits are evolving rapidly, and staying ahead of these changes is crucial for brands looking to make a lasting impact. Advertisers now have […]
Merchant Center’s Latest Scorecard: Benchmark Your Shopping Experience Against Rivals
January 17, 2024 / Media Buying Merchant Center’s Latest Scorecard: Benchmark Your Shopping Experience Against Rivals The Merchant Center’s Shopping Experience Scorecard just got an exciting update. Now, you can easily see how your store compares to others, with a simple score from 0 to 10. PPC expert Thomas Eccel shared this insight on his […]
2024 Marketing Trends: What’s Coming and How to Prepare
January 16, 2024 / Strategy / Holly Preston 2024 Marketing Trends: What’s Coming and How to Prepare Buckle up, direct-response marketers! 🎢 The marketing world in 2024 promises to be a wild ride. New technologies, shifting consumer behaviors, and privacy changes will reshape strategies across channels. How can you keep up with this breakneck pace of change? 🤔 By arming […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 14, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
PMAX Auction Insights Box Upgraded
January 12, 2024 / Media Buying PMAX Auction Insights Box Upgraded Auction Insights box for PMAX has been upgraded, offering new and insightful data for advertisers. According to Google Ads expert Thomas Eccel, the news is that you can now see data for Top Advertisers (with comparison data) and a very interesting new box for […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 7, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
TikTok aims to compete with Amazon through significant expansion in the U.S.
January 5, 2024 / Inspiration TikTok aims to compete with Amazon through significant expansion in the U.S. TikTok is allegedly setting its sights on challenging Amazon by expanding its U.S. ecommerce sector, TikTok Shop, by ten times, aiming for $17.5 billion in revenue this year. The company intends to significantly increase its ecommerce presence throughout […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 31, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Chrome Sets Stage for Phasing Out Third-Party Cookies in 2024
December 28, 2023 / Media Buying Chrome Sets Stage for Phasing Out Third-Party Cookies in 2024 Starting January 4th, 2024, Chrome intends to deactivate third-party cookies for 1% of its users as a part of initial testing. This approach will gradually escalate, reaching 100% of users by the third quarter of 2024, to ensure a […]
