Gemini models are coming to Performance Max
February 22, 2024 / Media Buying Gemini models are coming to Performance Max Advertisers now have the opportunity to leverage the latest features, elevating the standard of ad creatives and refining optimization strategies Key updates to Performance Max include: Global expansion of asset generation capabilities in English, with plans for additional language support in the […]
Website, Offline, and GA4 conversions – What You’re Missing
February 17, 2024 / Strategy / Maksim Miceta Website, Offline, and GA4 conversions – What You’re Missing Ever wonder why some conversions slip through the cracks, despite your best efforts? Understanding the distinct flavors of website, offline, and GA4 conversions isn’t just a part of the job—it’s the linchpin in crafting strategies that actually move the needle. Here’s the raw […]
Boost Your Refund Chances: Report Meta’s Overspending Error Now
February 16, 2024 / Tips & Tricks Boost Your Refund Chances: Report Meta’s Overspending Error Now Recently, Meta encountered a significant glitch in its Ads Delivery system, leading to an unexpected surge in campaign spending for numerous advertisers. The error caused budgets to inflate by “thousands,” prompting a swift apology from the tech behemoth. For […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 11, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How Conversion Value Rules Can Transform Your Campaigns
February 10, 2024 / Strategy / Bojan Bovan How Conversion Value Rules Can Transform Your Campaigns Are you utilizing conversion value rules to enhance the performance of your marketing campaigns? For those unfamiliar with the concept, let’s briefly explore what conversion values entail. Conversion value rules enable the adjustment of conversion values to more accurately […]
The Alarming LSA Tactic Threatening to Wipe Out Competitors
February 8, 2024 / Media Buying The Alarming LSA Tactic Threatening to Wipe Out Competitors Google is examining a harmful tactic within Local Service Ads (LSA) that has the potential to completely eliminate competitors. This ploy leverages a loophole with the potential to make LSAs virtually invisible. When an LSA is improperly linked to more than […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
February 4, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
5 Direct Response Commandments You Should Be Aware Of
February 3, 2024 / Strategy / Vesna Vukanovic Dumanovic 5 Direct Response Commandments You Should Be Aware Of In the world of direct response marketing, we have some non-negotiable rules. What if I told you that no matter whether you’re writing letters, emails, ads, or even TV commercials, there are certain principles that always apply? It’s […]
Eliminate Irrelevant Clicks and Protect Your Brand with PMax Placement Optimization
January 26, 2024 / Media Buying Eliminate Irrelevant Clicks and Protect Your Brand with PMax Placement Optimization Performance Max campaigns, while offering a powerful and streamlined approach to advertising, can sometimes fall victim to irrelevant clicks and low-quality placements. To combat these issues and safeguard your brand’s integrity, it’s essential to strategically manage placements and […]
