Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 27, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
YouTube adds channel-level ad category blocking controls
October 25, 2024 / Strategy YouTube adds channel-level ad category blocking controls YouTube is rolling out a new feature that allows creators to manage the types of ads appearing on their channels directly through YouTube Studio. Previously handled via AdSense, this update moves ad category blocking to the platform itself, streamlining the process for content […]
Understanding Microsoft Consent Mode for Your Advertising Campaigns
October 21, 2024 / Media Buying Understanding Microsoft Consent Mode for Your Advertising Campaigns Microsoft Consent Mode is gradually becoming more prominent in the digital advertising world. If you’re running Microsoft Advertising campaigns, it’s essential to understand how this feature can impact your campaigns, especially regarding conversion tracking and audience targeting. At the core of […]
Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here
October 14, 2024 / Media Buying Advertise Smarter: Dynamic Remarketing for YouTube Desktop Is Here YouTube has expanded its dynamic remarketing capabilities from mobile to desktop, giving advertisers a powerful new way to drive conversions. Here’s a quick breakdown of this exciting update: Key features: Now available on desktop: Dynamic product ads appear under the […]
New Copy-Paste Tool for Video Action to Demand Gen Campaigns
October 10, 2024 / Media Buying New Copy-Paste Tool for Video Action to Demand Gen Campaigns Google has introduced a new Copy-Paste Upgrade Tool as part of its upcoming Video Action to Demand Gen (VAC-DG) upgrade, set to fully roll out by Q2 2025. This tool allows advertisers to easily replicate Video Action campaign settings […]
The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era
September 24, 2024 / Strategy / Beth Preston The cookie crumbles: Innovative targeting strategies in a post-third-party cookie era Attention, digital marketers! The cookie jar is about to be emptied, and we’re all scrambling to find new ways to satisfy our data cravings. Google’s impending phase-out of third-party cookies has sent shockwaves through the advertising world, leaving many […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 22, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Negative Keywords for PMAX Campaigns Are Coming
September 19, 2024 / Media Buying Negative Keywords for PMAX Campaigns Are Coming Exciting news for advertisers using Google’s Performance Max (PMAX) campaigns! By the end of 2024, Google will introduce campaign-level negative keywords, a long-awaited feature that will provide brands with more control over their ad targeting. This update allows advertisers to exclude specific […]
Meta’s New Guide to Using Reels for a Winning Holiday Marketing Strategy
September 11, 2024 / Media Buying Meta’s New Guide to Using Reels for a Winning Holiday Marketing Strategy As the holiday season approaches, businesses are ramping up their marketing strategies to capture attention and boost sales. Reels have become Meta’s fastest-growing content format, with over 200 billion views daily across both platforms. This presents a […]
