From PR nightmare to viral marketing win: Real-world examples of brilliant ad apologies
September 3, 2024 / Inspiration / Beth Preston From PR nightmare to viral marketing win: Real-world examples of brilliant ad apologies We’ve all been there – that stomach-dropping moment when you realize your brand has made a public misstep. Maybe it was an ill-conceived tweet, a tone-deaf commercial, or a product launch gone awry. In these […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 1, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The 6-step formula for scaling creative testing and achieving remarkable results
August 31, 2024 / Strategy / Mirna Peric The 6-step formula for scaling creative testing and achieving remarkable results An effective performance creative strategy demands a thorough understanding of what genuinely connects with your audience—and what doesn’t—allowing you to continually refine campaigns for maximum business impact. However, identifying the key drivers of success can be challenging. To ensure your […]
New Level of YouTube Ad Targeting: Remarketing with Creator Videos
August 26, 2024 / Media Buying New Level of YouTube Ad Targeting: Remarketing with Creator Videos YouTube has just introduced a groundbreaking feature that could revolutionize your ad campaigns. Now, you can remarket to audiences based on specific videos created by other YouTube creators—even if those videos aren’t on your channel! That’s right. When creating […]
Finally! Bulk Placement Exclusions Now Available for Demand Gen Campaigns
August 16, 2024 / Media Buying Finally! Bulk Placement Exclusions Now Available for Demand Gen Campaigns If you’re running Demand Gen campaigns, you know how crucial it is to fine-tune your placements for optimal performance. One of the biggest challenges has always been dealing with poor-performing YouTube channel placements that: Aren’t brand-safe Don’t align with […]
Prepare Your Campaigns: Meta’s New Ad Measurement System is Coming
August 15, 2024 / Media Buying Prepare Your Campaigns: Meta’s New Ad Measurement System is Coming Meta, the parent company of Facebook and Instagram, is set to change its ad campaign measurement and attribution system in the latter half of this year. These updates aim to improve the connection between Meta ads and conversions while […]
Keep them watching: 10 proven tactics to avoid the YouTube skip
August 12, 2024 / Strategy / Beth Preston Keep them watching: 10 proven tactics to avoid the YouTube skip Let’s face it: When was the last time you actually sat through those short ads at the start of a YouTube video? If you’re like most people, the answer is probably “not in a while.” According to […]
TikTok Introduces Custom Thumbnail Option
July 31, 2024 / Inspiration TikTok Introduces Custom Thumbnail Option Exciting news for TikTok creators! TikTok now allows you to upload custom thumbnail images for your videos. This new feature, as highlighted by social media expert Matt Navarra (check his post here), gives users more control over their content presentation. In the app’s upload flow, […]
Maximizing Your TikTok Efforts This Holiday Season: A New Playbook for SMBs
July 26, 2024 / Inspiration Maximizing Your TikTok Efforts This Holiday Season: A New Playbook for SMBs As holiday planning ramps up, TikTok has released a new marketing playbook specifically designed for small and medium-sized businesses (SMBs). This 19-page guide is packed with insights and strategies to help you leverage TikTok’s unique platform for your […]
