Mastering YouTube metadata: Insider secrets to keep your YouTube audience hooked
July 13, 2024 / Strategy / Holly Preston Mastering YouTube metadata: Insider secrets to keep your YouTube audience hooked Hello, fellow content creators! Want to increase your YouTube video views and grow your channel? Then stick around because I’m about to break down how the YouTube algorithm works in 2024 and give you practical tips to help your videos get noticed. 🦸 We’ll cover: 📜 […]
GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics
July 10, 2024 / Uncategorized GA4 to Support Chrome Privacy Sandbox APIs for Better Analytics Google Analytics 4 (GA4) is constantly evolving to stay at the forefront of privacy-first analytics. A recent update will soon support Chrome Privacy Sandbox APIs, allowing business owners to measure their audience effectively without relying on third-party cookies. Google has […]
Stop guessing, start testing: How YouTube’s thumbnail tester can boost your CTRs
July 9, 2024 / Media Buying / Mirna Peric Stop guessing, start testing: How YouTube’s thumbnail tester can boost your CTRs YouTube’s latest feature empowers advertisers to fine-tune their ad campaigns by testing and comparing different video thumbnails. This innovative tool provides critical insights into which thumbnails best capture viewer attention, helping you improve In-Feed placement and maximize the impact of your […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 23, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
GA4 Fixes the Conversion Tracking Issue for Paid Search
June 14, 2024 / Media Buying GA4 Fixes the Conversion Tracking Issue for Paid Search Google recently addressed a significant issue in Google Analytics 4 (GA4) that affected conversion attribution for paid search campaigns. This update is set to enhance the accuracy of how conversions are credited, ensuring that paid search campaigns receive proper recognition. […]
LinkedIn’s New Ad Policy: No More Targeting Based on Group Data in Europe
June 11, 2024 / Media Buying LinkedIn’s New Ad Policy: No More Targeting Based on Group Data in Europe LinkedIn has announced a significant change in its advertising practices following pressure from European regulators over potential violations of the Digital Services Act (DSA). The platform will no longer allow advertisers to target users based on […]
Eliminate guesswork and skyrocket your YouTube ad performance with creative testing
June 8, 2024 / Copywriting / Holly Preston Eliminate guesswork and skyrocket your YouTube ad performance with creative testing Sick of guesswork when writing YouTube ad copy? Crafting what you think are kickass headlines and calls to action, but still not sure if they’ll convert? I feel you. But what if you could eliminate the confusion and see exactly […]
TikTok Introduces New Pulse Ad Placement Options and Partnerships
May 3, 2024 / Media Buying TikTok Introduces New Pulse Ad Placement Options and Partnerships TikTok has recently announced exciting updates to its premium ad placement option, known as “Pulse” ads. With TikTok’s Pulse offering, big brands can now maximize their ad placement by ensuring that their promotions appear alongside some of the most popular […]
Five tried-and-tested strategies for beating copywriter’s block
April 22, 2024 / Strategy / Beth Preston Five tried-and-tested strategies for beating copywriter’s block Experiencing a copywriting stalemate can be daunting, whether you’re stuck staring at a blank page, struggling to continue a piece, or at a loss for words. While it may not seem like it during these moments, there are several straightforward strategies to navigate these […]
