Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How to Boost Your TikTok Posts: Insights from the New Promote Guide
April 10, 2024 / Tips & Tricks How to Boost Your TikTok Posts: Insights from the New Promote Guide TikTok has recently unveiled a comprehensive guide for leveraging its “Promote” feature, a nifty tool that allows users to amplify their posts by giving them a paid boost, thereby reaching a wider audience. Similar to Meta’s […]
Stand Out or Die: Craft Distinctive Copy That AI Can’t Replicate
April 6, 2024 / Strategy / Holly Preston Stand Out or Die: Craft Distinctive Copy That AI Can’t Replicate News flash – AI tools are churning out marketing copy faster than you can say “generic drivel.” As a creative copywriter, how do you keep your writing delectable and irresistible? How do you add that special sauce that […]
How to Connect Your Outstanding Product with Its Ideal Audience
March 30, 2024 / Strategy / Beth Preston How to Connect Your Outstanding Product with Its Ideal Audience Hello, Marketing Mavericks and Startup Visionaries! Navigating the vast digital space with your advertisements can often feel like trying to hit a piñata blindfolded. The challenge lies not in launching ads but in ensuring they reach the intended […]
$7 Billion Claim: Advertisers Sue Meta Over Inflated Ad Views
March 29, 2024 / Media Buying $7 Billion Claim: Advertisers Sue Meta Over Inflated Ad Views Facebook and Instagram’s parent company, Meta, is facing a huge $7 billion lawsuit. Advertisers say Meta told them more people were seeing their ads than really were — up to four times more. Because of this, advertisers paid more […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 24, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Optimizing for Success: How Heat Maps Can Transform Your Conversion Strategy
March 23, 2024 / Strategy / Jovan Simic Optimizing for Success: How Heat Maps Can Transform Your Conversion Strategy Heat maps help marketers understand what visitors are doing on their landing pages—how far they scroll on the page, where they click, which page elements they focus on, and which elements they ignore. Data collected from the maps allow marketers to […]
Maximizing Your Demand Gen Campaigns: A Quick Guide
March 22, 2024 / Media Buying Maximizing Your Demand Gen Campaigns: A Quick Guide Google has introduced a comprehensive guide for boosting Demand Gen campaigns. Here’s a distilled version to help you leverage this strategy effectively: 1) Creativity: Blend images and videos: Utilize both to weave a compelling narrative. Mobile-first approach: Opt for assets that shine […]
Microsoft Enhances Performance Max and Plans Smart Shopping Sunset
March 21, 2024 / Media Buying Microsoft Enhances Performance Max and Plans Smart Shopping Sunset Microsoft is set to boost its advertising platform with significant updates to Performance Max (PMax) and has outlined the timeline for phasing out Smart Shopping campaigns. The integration of new automated features, including conversion value rules and video assets, marks […]
