Amazon’s New Deal Sets the Stage for a Cookieless Future
February 5, 2024 / Media Buying Amazon’s New Deal Sets the Stage for a Cookieless Future Amazon has teamed up with UK publisher Reach in a groundbreaking move to adapt to a world without third-party cookies, which are small data pieces used by advertisers to target ads. This collaboration allows Amazon to use Reach’s “contextual” […]
Meta’s New Engaged-view for Better Video Insights
February 1, 2024 / Strategy Meta’s New Engaged-view for Better Video Insights Meta is rolling out a new feature for advertisers called “Engaged-view.” This tool is designed to capture the growing trend of video engagement on platforms like Instagram and Facebook. With Engaged-view, advertisers can now track conversions that happen within a day after a […]
How to Crush Your TikTok Strategy in 2024, Ogilvy Style
January 27, 2024 / Strategy / Holly Preston How to Crush Your TikTok Strategy in 2024, Ogilvy Style TikTok isn’t just another social app – it’s reshaping marketing faster than you can duet a video. To truly crush it in 2024 and beyond, you’ll need Ogilvy-level skills, minus the three-martini lunches 🍸… Or at least until Dry January […]
Meta Unveils AI-Enhanced ‘Advantage’ Targeting for All Objectives
January 25, 2024 / Media Buying Meta Unveils AI-Enhanced ‘Advantage’ Targeting for All Objectives Meta is enhancing its advertising capabilities by extensively integrating AI into its ad targeting strategy. This is being realized through the broadening of its “Advantage” automated targeting system, now applicable across all campaign objectives and optimizations. This significant enhancement is part […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Campaign Planning on TikTok Hit by New Hashtag Search Restrictions
January 11, 2024 / Media Buying Campaign Planning on TikTok Hit by New Hashtag Search Restrictions TikTok has recently tweaked how its hashtag links work, leading to a significant shift in how trend popularity is measured. For TikTok marketers, this means you can’t search for specific hashtags using the Creative Center tools anymore. This is […]
Behind the Clouds: Amazon’s Pioneering Shift to AWS and Its Impact
January 6, 2024 / Inspiration / Maksim Miceta Behind the Clouds: Amazon’s Pioneering Shift to AWS and Its Impact Amazon, already a titan in the world of online retail, took a step that seemed to defy conventional business wisdom. Diving headfirst into the complex field of cloud computing with Amazon Web Services (AWS), Amazon was venturing far […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
December 24, 2023 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
TikTok’s Unveils New Desktop Tools and Creative Center Updates
December 22, 2023 / Strategy TikTok’s Unveils New Desktop Tools and Creative Center Updates TikTok is developing new features to help creators improve their performance. These include desktop creator tools with a new Creator Center interface offering deeper analytics and better discovery tools through conversational AI. Specifically, users with a Business account on the desktop […]
