CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies
November 30, 2023 / Strategy / By Holly Preston CTA Optimization: Supercharge Your Direct Response Campaigns with These Proven Strategies We all know the importance of killer copy when it comes to direct-response marketing, but sometimes, we can overlook how important getting the CTA right is. While only short, the perfect CTA isn’t always easy to […]
Creative Cards: TikTok’s Latest Tool for Improved Engagement
November 29, 2023 / Strategy Creative Cards: TikTok’s Latest Tool for Improved Engagement To help businesses attract attention to seasonal products and gift ideas, TikTok has introduced a powerful new tool called Creative Cards. TikTok Creative Cards provide businesses with a collection of over 100 digital cards that serve as concise ad concepts. These cards […]
Update to Click tracker certification program (November 2023)
November 19, 2023 / Media Buying Update to Click tracker certification program (November 2023) In a recent update to Google’s ad policy, a new limitation has been introduced to the Click tracker certification program. Google has announced that it will now restrict applications to the click tracker certification to one quarter a year. Below are […]
TikTok Launches New Tool to Provide Deeper Insights into Ad Conversions
November 18, 2023 / Media Buying TikTok Launches New Tool to Provide Deeper Insights into Ad Conversions TikTok is taking a significant step in helping advertisers better understand the impact of their ads on conversions with the launch of a new measurement tool called Engaged View-through Attribution (EVTA). This tool aims to provide creators with […]
How Generative AI is Transforming Holiday Gift Shopping
November 17, 2023 / Inspiration How Generative AI is Transforming Holiday Gift Shopping With the holiday season fast approaching, Google is taking gift shopping to the next level with the power of generative AI. The generative AI transforms the holiday gift shopping experience, from personalized gift ideas to visualized searches and virtual try-ons. Want to […]
Microsoft Advertising Updates: Enhancing Policy Violation Notifications
November 14, 2023 / Media Buying Microsoft Advertising Updates: Enhancing Policy Violation Notifications Microsoft Advertising has implemented a new email notification cadence to ensure that advertisers are promptly notified when their ads or ad components are rejected. Advertisers will now receive more frequent email alerts with the subject line “Notice of Violation of Policy – […]
Meta and Amazon Unite to Bring Amazon Shopping Directly to Facebook and Instagram
November 12, 2023 / Media Buying Meta and Amazon Unite to Bring Amazon Shopping Directly to Facebook and Instagram Meta and Amazon have joined forces to revolutionize the e-commerce experience on social media platforms. By linking their Facebook or Instagram accounts to their Amazon accounts, users gain access to real-time pricing, Prime eligibility, delivery estimates, […]
Meta’s New Rules for Political Advertisers: Disclosure of AI-Generated Content
November 10, 2023 / Media Buying Meta’s New Rules for Political Advertisers: Disclosure of AI-Generated Content Meta, the parent company of Facebook and Instagram, recently announced new rules for political advertisers on its platforms. These rules require advertisers to disclose the use of artificial intelligence (AI) in creating or altering content for political, electoral, or […]
YouTube Cracks Down on Ad Blocking: What This Means for Marketers and Users
November 8, 2023 / Strategy YouTube Cracks Down on Ad Blocking: What This Means for Marketers and Users YouTube recently expanded its ad blocking test, which blocks users from watching videos if they have ad blockers enabled. Users are uninstalling blockers or finding workarounds, while marketers adapt strategies to capitalize on increased ad visibility. This […]
