The Little-Known Targeting Techniques That Will Maximize Your Profitability
May 8, 2024 / Strategy / Mirna Peric The Little-Known Targeting Techniques That Will Maximize Your Profitability Effective targeting is the bedrock of success. Whether it’s reaching new audiences or re-engaging past visitors, precision targeting can make or break your campaign’s profitability. In this guide, we’ll unravel simplified strategies for setting up targeting in Google Ads campaigns, focusing on […]
Bid Strategy Dilemma: Target CPA vs. Maximize Conversions—Which Wins?
May 2, 2024 / Strategy / Jovan Simic Bid Strategy Dilemma: Target CPA vs. Maximize Conversions—Which Wins? Driving conversions is the ultimate goal of any advertising campaign. This is why determining the right bid strategy for your account is such a crucial aspect of your success. It could mean the difference between scaling with ease […]
Maximizing Impact: What’s New with Performance Max Campaigns
April 29, 2024 / Media Buying Maximizing Impact: What’s New with Performance Max Campaigns To put Google AI to work for your business and unlock the full potential of Performance Max, it’s essential to provide the right inputs. In this post, we’ll delve into the latest updates regarding Performance Max campaigns, highlighting the new features […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
$9M Ad Spend Insights: Your Key to YouTube Dominance Over Competitors
April 26, 2024 / Strategy / Holly Preston $9M Ad Spend Insights: Your Key to YouTube Dominance Over Competitors Hold up. Before you spend a single cent running YouTube ads, we gotta talk. Look, YouTube has over 2 billion monthly users. That’s a massive audience, but it also means ENDLESS competition for attention. You can’t just […]
Meta’s Lead Generation Tips for Effective Marketing Campaigns
April 19, 2024 / Media Buying Meta’s Lead Generation Tips for Effective Marketing Campaigns Meta has recently shared valuable insights for marketers aiming to optimize their lead generation ad campaigns across its platforms. Here’s how you can make the most of Meta’s lead generation solutions through four key approaches: 1. Utilize Seasonal Trends Align your […]
The Costly Mistake Stunting Info Business Growth: You’re Setting CPA All Wrong (Here’s the Fix)
April 18, 2024 / Case Studies / Brat Vukovich The Costly Mistake Stunting Info Business Growth: You’re Setting CPA All Wrong (Here’s the Fix) Confessions of a Marketing Veteran: The CPA Guessing Game Have you ever felt like you’re throwing darts at a board when it comes to setting your marketing targets and budgets? I […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
April 14, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Maximize Engagement & Reach on YouTube with Video Reach Campaigns
April 9, 2024 / Strategy Maximize Engagement & Reach on YouTube with Video Reach Campaigns YouTube is a constantly evolving platform, and with the rise of mobile consumption and TV screen browsing, creators have more opportunities than ever to connect with their audience. Today, we will dive into video reach campaigns (VRCs), a Google Ads feature that […]
