TikTok Unveils New AI and Automation Tools for Advertisers
May 24, 2024 / Strategy TikTok Unveils New AI and Automation Tools for Advertisers TikTok recently introduced a suite of innovative AI and automation tools designed to enhance advertising on its platform. Announced at the TikTok World event, these new features aim to help brands create effective ads at scale, positioning TikTok as a vital […]
New Performance Max Features: Advanced AI Tools and Creative Controls
May 23, 2024 / Media Buying New Performance Max Features: Advanced AI Tools and Creative Controls Google has announced a range of new AI-driven formats, tools, and changes to the Google Ads platform. Here’s a concise overview of what Performance Max enhancements you can expect. Performance Max is already a popular choice among retailers using […]
Expand Your Advertising Reach with Meta’s New Automated Video Ad Option
May 22, 2024 / Strategy Expand Your Advertising Reach with Meta’s New Automated Video Ad Option Meta has unveiled a new feature for advertisers: automated video ads for Catalog Product Ads. Previously known as “Dynamic ads,” Catalog Product Ads allow advertisers to upload their entire product catalog into Meta’s system. Meta then showcases the most […]
Increase Your Instagram Reach: Focus on Shareable Content
May 20, 2024 / Tips & Tricks Increase Your Instagram Reach: Focus on Shareable Content Are you looking for ways to increase your Instagram reach? In a recent Q&A session on Instagram, IG chief Adam Mosseri shed light on the current algorithm and what it prioritizes for expanding your reach. Here’s what you need to […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 19, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The secrets of advertising greats: Your cheat sheet to copywriting mastery [Part 1]
May 18, 2024 / Copywriting / Holly Preston The secrets of advertising greats: Your cheat sheet to copywriting mastery [Part 1] Who has time to read all the advertising greats cover-to-cover these days? We’d love to cozy up with these famous tomes and soak up their wisdom, but let’s be real – our TBR piles are already out […]
The Ultimate Beauty Playbook for TikTok Success: Tips & Trends for 2024
May 15, 2024 / Strategy The Ultimate Beauty Playbook for TikTok Success: Tips & Trends for 2024 TikTok has recently released an invaluable resource for beauty brands looking to enhance their presence on the platform. The “2024 Beauty Playbook” is a comprehensive 27-page guide packed with expert tips and strategies for making the most of […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 12, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
TikTok Introduces New AI Transparency Measures and Media Literacy Resources
May 10, 2024 / Strategy TikTok Introduces New AI Transparency Measures and Media Literacy Resources TikTok has announced the implementation of new generative AI labels and media literacy resources. These measures aim to help users better understand how AI is being used and misused on the platform and across the web. TikTok is collaborating with […]
