How to Detect Early Signals of Junk Traffic in Your YouTube Advertising Campaigns
April 4, 2024 / Strategy / Mirna Peric How to Detect Early Signals of Junk Traffic in Your YouTube Advertising Campaigns With its vast user base and diverse content offerings, YouTube provides advertisers with unparalleled opportunities to showcase their products and services. However, amidst the vast sea of potential viewers, there exists a darker side – the realm […]
Microsoft Advertising Shifts to Enhanced CPC: What You Need to Know
April 3, 2024 / Media Buying Microsoft Advertising Shifts to Enhanced CPC: What You Need to Know Exciting changes are on the horizon for Microsoft Advertising users. Starting May 13, 2024, Microsoft is set to upgrade all existing image and feed campaigns from manual cost-per-click (CPC) bid strategies to the more dynamic enhanced CPC. This […]
Meta Introduces Engagement-Based Targeting for Shopping Campaigns
April 2, 2024 / Media Buying Meta Introduces Engagement-Based Targeting for Shopping Campaigns Meta has introduced a new feature in its Advantage+ Shopping Campaigns that lets you target people interested in your products or services but haven’t bought anything yet. Digital ads expert Jon Loomer highlighted how you can now focus on customers who have […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 31, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
YouTube Mandates AI Content Disclosures: What Does This Mean For Creators?
March 26, 2024 / Strategy / Bojan Bovan YouTube Mandates AI Content Disclosures: What Does This Mean For Creators? YouTube has announced that it is now mandatory for creators to inform viewers if their content, which appears realistic, was generated using AI. This new rule is part of the platform’s efforts to introduce tools within the Creator Studio for creators […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 17, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
How You Can Benefit From YouTube 2024’s Big Shift
March 16, 2024 / Strategy / Mirna Peric How You Can Benefit From YouTube 2024’s Big Shift YouTube’s algorithm update in 2024 is a game-changer, particularly for direct response marketers. This update has shifted the focus from mere engagement metrics to prioritizing viewer satisfaction, making it imperative for advertisers to adapt their strategies accordingly. Want to brainstorm with our team […]
Microsoft Advertising Unveils New UI: A Closer Look at the Pilot Update
March 15, 2024 / Media Buying Microsoft Advertising Unveils New UI: A Closer Look at the Pilot Update Microsoft Advertising is testing a new user interface, currently in pilot mode for select users. While a timeline for a broader rollout remains under wraps, the sneak peek into the new UI has sparked interest in the digital […]
TikTok Introduces “Creator Search Insights” to Enhance Content Strategy
March 14, 2024 / Uncategorized TikTok Introduces “Creator Search Insights” to Enhance Content Strategy TikTok is rolling out “Creator Search Insights,” an analytics tool designed to give creators a deeper understanding of user interests. This new feature enables creators to tailor their content more effectively, aligning it with the trending searches on the app. “Creator […]
