Google’s New Tool: Performance Max for Marketplace Sellers
May 7, 2024 / Media Buying Google’s New Tool: Performance Max for Marketplace Sellers Google Ads introduces Performance Max for Marketplaces. This new feature is specifically designed to amplify your presence and sales on various marketplaces without the need for a website or Google Merchant Center account. Performance Max for Marketplaces is a targeted solution […]
Google plans to centralize streaming ad purchases
May 6, 2024 / Media Buying Google plans to centralize streaming ad purchases Google has unveiled its latest strategy for advertisers to connect with audiences on streaming platforms. PPC expert Adriaan Dekker highlighted this initiative in a recent post on his LinkedIn profile. During the IAB NewFronts event in New York City, Google announced its […]
The Unconventional YouTube Ad Strategies Behind these $5.5M Ads
May 4, 2024 / Strategy / Alex Simic The Unconventional YouTube Ad Strategies Behind these $5.5M Ads As every marketing enthusiast, you’re for sure often finding yourself challenged by the need to constantly push the boundaries to create YouTube ads that not only capture attention but also drive real results. You’re no stranger to the pressure to […]
Google’s June Update: Auto-Pausing Inactive Keywords for Advertisers
May 1, 2024 / Media Buying Google’s June Update: Auto-Pausing Inactive Keywords for Advertisers Google is set to automatically pause low-activity keywords starting June 2024. Keywords that have been inactive for over a year will be affected. The aim? To declutter advertiser accounts and focus on high-performing keywords for better results. But advertisers can still […]
Google Delays Cookie Changes Again
April 24, 2024 / Strategy Google Delays Cookie Changes Again Google has postponed its plan to remove third-party cookies from Chrome, and it’s not the first time. Google asserts that the decision isn’t about dragging its feet but rather responding to industry and regulatory pressures. The UK Competition and Markets Authority (CMA), serving as a […]
Google Testing New Horizontal Ad Cards
April 20, 2024 / Media Buying Google Testing New Horizontal Ad Cards Following the introduction of vertical ad cards and the carousel horizontal ad cards, Google is now testing a simpler version: plain horizontal ad cards. The new ad format adopts a straightforward horizontal card-like design that could potentially streamline the visual experience for users […]
Learn to simplify video ad editing for maximum impact with Google’s new trim tool
April 16, 2024 / Tips & Tricks / Bojan Bovan Learn to simplify video ad editing for maximum impact with Google’s new trim tool “Trim Video” is an advanced video advertisement production tool designed to craft concise versions of your longer video assets, tailoring them to specific ad formats like 6-second bumper ads, 10-second and 15-second skippable ads, […]
New “Top Ads” Update: Here Is What You Need To Understand
April 12, 2024 / Media Buying New “Top Ads” Update: Here Is What You Need To Understand “Top Ads” have enjoyed a prime position above organic search results, serving as prominent placements for advertisers. However, with the latest update, these ads may now appear below organic results in specific query scenarios, dynamically adjusting their positioning. […]
Google Innovates with Sticky Sponsored Labels in Search Results
April 8, 2024 / Uncategorized Google Innovates with Sticky Sponsored Labels in Search Results Google is experimenting with a new way to display sponsored labels in their search results. As users scroll through search results that include Google Ads, these sponsored labels seem to persist on the screen. However, once users move past the sponsored […]
