Highlights from Google Marketing Live 2024: AI revolutionizes advertising, unleashing unparalleled opportunities
June 22, 2024 / Media Buying / Mirna Peric Highlights from Google Marketing Live 2024: AI revolutionizes advertising, unleashing unparalleled opportunities At Google Marketing Live 2024, it’s been unveiled how AI is reshaping media, creative content, and measurement, heralding a new era in advertising. Here’s a roundup of the groundbreaking products and updates that have been announced: Want to brainstorm with our […]
The YouTube Ad Funnel Blueprint: Crafting YouTube Ads That Convert Like Crazy
June 13, 2024 / Strategy / Holly Preston The YouTube Ad Funnel Blueprint: Crafting YouTube Ads That Convert Like Crazy Hey there, savvy marketer! 🎥 Have you ever wondered how some brands seem to effortlessly turn casual YouTube viewers into enthusiastic customers? Well, it’s not magic—it’s a well-crafted YouTube ad funnel, and you’re about to learn how to create one that’s just […]
Google Merchant Center Now Enables Direct Ad Campaign Management
June 12, 2024 / Media Buying Google Merchant Center Now Enables Direct Ad Campaign Management Google Merchant Center has introduced a new feature that allows users to manage and create ad campaigns directly within its interface. This update can be found under the Marketing section, specifically in Ad Campaigns. With this new feature, users can […]
New Information on Google Digital Coupons for Performance Max Campaigns
June 10, 2024 / Media Buying New Information on Google Digital Coupons for Performance Max Campaigns In May 2024, Google announced a new feature: Digital Coupons. This innovative addition is designed to enhance Performance Max (PMAX) campaigns for store goals and will be displayed prominently on Google Maps. Key features of Digital Coupons: Global availability: […]
New Beta Feature Release: Native Integration Between Meta and Google Analytics 4
June 4, 2024 / Strategy New Beta Feature Release: Native Integration Between Meta and Google Analytics 4 Meta has launched a new beta feature: a native integration with Google Analytics 4 (GA4). This integration is now available for a limited number of accounts and promises to simplify data management and performance analysis of your advertising […]
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Exclusive offer Try YouTube Ads Risk-Free. We Only Charge For Results. Will this work for you? Book a call to find out * Limited spots available. Reserve yours now “[Inceptly is] One of the largest (if not the largest) Youtube for performance agency in the world … I don’t know of any other agencies that […]
Maximize your campaign’s impact with Google’s generative AI for visuals
May 25, 2024 / Tips & Tricks / Bojan Bovan Maximize your campaign’s impact with Google’s generative AI for visuals Exciting AI-driven enhancements are on the horizon for Demand Generation campaigns, promising to elevate your visual storytelling. By utilizing generative image tools, you can easily create a wide array of captivating visuals in just seconds with the help of generative AI […]
What Google’s New Suspension Policy Means for Advertisers
May 14, 2024 / Media Buying What Google’s New Suspension Policy Means for Advertisers Google revealed upcoming changes to how suspended Google Ads accounts are managed. Starting in June 2024, these accounts will face stricter limitations on the actions that advertisers can take during the suspension period. Under the new policy, the functionality of suspended […]
Tomorrow’s Ads, Today: How Brain Tech is Changing the Game
May 11, 2024 / Copywriting / Beth Preston Tomorrow’s Ads, Today: How Brain Tech is Changing the Game Welcome to our exploration of how AI and brain-computer interfaces (BCIs) are revolutionizing direct-response video marketing. In this blog, we’ll delve into the ways these innovative tools push creative boundaries and present new ethical challenges. As technology evolves, it brings unique tools that enhance our creativity and […]
