8+1 key strategies to crush YouTube ads in 2024

August 7, 2024 / Strategy / Alex Simic 8+1 key strategies to crush YouTube ads in 2024 As a Creative Director who lives and breathes ads, I’m always on the lookout for what’s working in the Direct Response space. And let me tell you, 2024 is shaping up to be a wild ride for YouTube advertising. Now, don’t […]

Google Merchant Center’s Latest Upgrade: What’s New for Multi-Client Accounts

July 25, 2024 / Media Buying Google Merchant Center’s Latest Upgrade: What’s New for Multi-Client Accounts The latest iteration of Google Merchant Center (GMC) has been spotted on multi-client accounts, showcasing several new features aimed at improving user experience and functionality. One of the most notable changes is the expansion of the left navigation menu, […]

How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis

July 24, 2024 / Media Buying How Google’s AI Generated Overview Beta Enhances Your Ad Performance Analysis Google Ads users, there’s a new feature: the AI Generated Overview Beta. This tool appears above the account level summary, providing valuable insights into your campaign performance. The AI Overview offers a performance summary of the last 28 […]

Exploring Meta’s New Advertising Opportunity: Reels Overlay Ads

July 18, 2024 / Media Buying Exploring Meta’s New Advertising Opportunity: Reels Overlay Ads Meta has introduced a new advertising feature within Reels, its fastest-growing content format. The new Reels overlay ads are now available to selected advertisers, offering a unique way to engage with audiences. Reels overlay ads appear on screen with a prominent […]

7 Days to Switch: Google Merchant Center Next Deadline Approaches

July 15, 2024 / Media Buying 7 Days to Switch: Google Merchant Center Next Deadline Approaches Google is sending out emails notifying users that they have just 7 days to make the switch from the classic version to the new Google Merchant Center voluntarily before it’s done automatically. Last week, a notification appeared in the […]

Introducing Mad PMax: Google’s New Tool for Simplifying Ad Campaign Management

July 12, 2024 / Media Buying Introducing Mad PMax: Google’s New Tool for Simplifying Ad Campaign Management Google has unveiled a new open-source tool called Mad PMax, designed to simplify and enhance your Google Ads campaign management. Mad PMax seamlessly integrates the user-friendly interface of Google Sheets with the robust capabilities of Google Cloud. With […]

Google Merchant Center Update: Changes in Conversion Data Collection

July 2, 2024 / Media Buying Google Merchant Center Update: Changes in Conversion Data Collection Google has announced updates to how conversion data is collected and used for Google Merchant Center merchants. Here’s a brief overview of the changes: Expanded data collection: Google will now collect all conversions from your website, including those from clicks […]

New Google Analytics 4 (GA4) Lead Management Events

June 28, 2024 / Strategy New Google Analytics 4 (GA4) Lead Management Events Google Analytics 4 (GA4) has introduced five new recommended events tailored specifically for lead generation. These new events are designed to complement the existing “generate_lead” event and offer a more detailed understanding of the lead management process. Here’s a quick overview of these […]

What’s hot in direct response YouTube ads and marketing: A deep dive into bumper ads, remarketing & more

June 26, 2024 / Inspiration / Holly Preston What’s hot in direct response YouTube ads and marketing: A deep dive into bumper ads, remarketing & more Guys, YouTube still reigns supreme for brands seeking to capture their audience’s attention. And as algorithms and consumer behaviors shift, so do the strategies and tools at marketers’ disposal. Today, we’re diving into the most exciting trends in […]