Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry
August 30, 2024 / Media Buying Google Analytics 4 Introduces Benchmarking: Compare Your Business with the Industry Google Analytics 4 has introduced a new feature called Benchmarking, designed to help businesses compare their performance with others in the same industry. This tool is particularly useful for gaining insights into how your business stacks up against […]
Enhance Your First-Party Data Strategy with Google’s New Tools
August 29, 2024 / Media Buying Enhance Your First-Party Data Strategy with Google’s New Tools Google has recently unveiled a set of new tools designed to help businesses strengthen their first-party data strategy. These tools, called Tag Diagnostics and a new Consent Management Setup, are now available in Google Ads, Google Analytics, and Google Tag […]
The secret sauce for YouTube ads in 2024: It’s all about keeping it real
August 27, 2024 / Strategy / Alex Simic The secret sauce for YouTube ads in 2024: It’s all about keeping it real Hey guys and girls – it’s me again. Over the past few months, we’ve been diving deep into the world of YouTube ads, dissecting what’s working and what’s not. As I was preparing to write […]
Attract high-quality clicks and conversions with these must-use Google Ad extensions
August 24, 2024 / Strategy / Jovan Simic Attract high-quality clicks and conversions with these must-use Google Ad extensions Google Ads extensions can help you get better results from your ad campaigns. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help produce more clicks on an ad, but they may also […]
How to Expand Your Demand Gen Reach with Google Video Partners
August 22, 2024 / Media Buying How to Expand Your Demand Gen Reach with Google Video Partners Google has recently introduced a new beta feature for Demand Gen campaigns called “Google Video Partners.” This update brings a few noteworthy changes that could impact your campaign strategy. What’s new? Previously, Demand Gen campaigns were likely confined […]
Why your ads might be underperforming: Is it the channel or you?
August 21, 2024 / Strategy / Holly Preston Why your ads might be underperforming: Is it the channel or you? In our world, it’s not uncommon to hear statements like, “Meta Ads don’t work for us,” or “LinkedIn Ads are a waste of money.” I’ve lost count of how many times brands, especially in the B2B space, have dismissed entire […]
Google Updates Performance Max Campaign Modification Request Form
August 20, 2024 / Media Buying Google Updates Performance Max Campaign Modification Request Form Google has recently updated its official form for requesting modifications to Performance Max campaigns. These changes are designed to streamline the process and offer more flexibility to advertisers. Here’s a quick rundown of what’s new: 🛎️ A new notification has been […]
Is Google Facing a Breakup? What Marketers Need to Know
August 14, 2024 / Media Buying Is Google Facing a Breakup? What Marketers Need to Know The U.S. Justice Department is reportedly considering taking significant action against Alphabet, Google’s parent company, following a judge’s ruling that Google violated antitrust laws. Among the possibilities being explored is the forced separation of at least one of Alphabet’s […]
Understanding Google’s New Policy on Pausing Low-Activity Keywords
August 13, 2024 / Media Buying Understanding Google’s New Policy on Pausing Low-Activity Keywords Google Ads has recently introduced a new policy where low-activity keywords created over 13 months ago with zero impressions in the last 13 months will be automatically paused. However, it’s important to note that this policy does not apply to keywords […]
