New Google AI Tools: More Ways for Marketers to Reach Customers
October 4, 2024 / Media Buying New Google AI Tools: More Ways for Marketers to Reach Customers Google is changing how people search for information, moving beyond traditional text-based queries to include voice and visual searches. At Google Marketing Live, new AI-powered tools were introduced to help businesses better connect with their audiences. Here’s a […]
How to Use the Video Link Feature in Google Merchant Center
September 30, 2024 / Media Buying How to Use the Video Link Feature in Google Merchant Center Adding videos to your product listings is a great way to show off your products from different angles or in action. Google Merchant Center now lets you include video links for each product, giving customers a better understanding […]
Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode
September 26, 2024 / Media Buying Google Analytics Fixes Session Attribution Bug in Enhanced User ID Mode Google Analytics has released an important update, resolving a bug that caused an over-attribution of sessions to direct traffic for users of its enhanced User ID mode. This bug, which impacted both new and existing users between late […]
TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences
September 25, 2024 / Media Buying TikTok Introduces Search Ads Campaigns: A New Way to Reach High-Intent Audiences TikTok has launched Search Ads Campaign, a new ad type that targets users directly on TikTok’s search results page. This campaign type allows advertisers to capture high-intent audiences at crucial decision-making moments, tapping into the platform’s growing […]
Microsoft Advertising Simplifies Google Merchant Center Imports with New Features
September 23, 2024 / Media Buying Microsoft Advertising Simplifies Google Merchant Center Imports with New Features Microsoft Advertising recently introduced new updates to streamline product imports from Google Merchant Center, making the process faster and more efficient for merchants. Key updates: Feed label support: Starting in early October, products imported from Google Merchant Center will […]
Gain deeper insights and influence over your campaigns with Google’s new AI tools
September 19, 2024 / Media Buying / Mirna Peric Gain deeper insights and influence over your campaigns with Google’s new AI tools The integration of AI-powered campaigns has driven tremendous success for both small and large businesses alike. However, many of us have been asking for more control and insights when using AI in advertising […]
Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC)
September 9, 2024 / Media Buying Google Bidding Changes: Say Goodbye to Enhanced CPC (ECPC) In a recent update, Google announced that the Enhanced Cost-Per-Click (ECPC) bid strategy will be phased out for search and display campaigns. Starting in October 2024, ECPC will no longer be available for new campaigns. Existing campaigns using ECPC can […]
GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports
September 4, 2024 / Media Buying GA4 Update: Google Adds Anomalies, Key Event Tracking, and Improved Acquisition Reports Google Analytics 4 (GA4) has recently rolled out an update that introduces powerful new tools and enhancements designed to give you deeper insights and greater control over your data. Whether you’re looking to identify key trends, improve […]
Maximizing Your Holiday Sales with Google AI: Key Strategies for Success
September 2, 2024 / Media Buying Maximizing Your Holiday Sales with Google AI: Key Strategies for Success Did you know that 72% of retail marketers find consumer insights essential for holiday marketing? Google offers powerful tools to help you understand your customers, track performance, and adjust your strategy in real-time. Here’s how you can set […]
