How to Upgrade Your Google Display Ads Campaign to Performance Max
January 24, 2024 / Media Buying How to Upgrade Your Google Display Ads Campaign to Performance Max Google Ads has released a video guide that explains step by step how to upgrade your Google Display Ads campaign to Max Performance Max. The speaker first discusses the benefits of upgrading, such as increased conversions and simplified account […]
Google is testing new local ads in its search results
December 27, 2023 / Media Buying Google is testing new local ads in its search results Google is experimenting with a new type of local ad in its search results, named “Choose a place in the area.” These ads merge image carousels with list views, providing a visually engaging and detailed method for users to explore nearby […]
Maximize Your ROI: New Google Guide for Value-Based Bidding in Ads Campaigns
November 28, 2023 / Media Buying Maximize Your ROI: New Google Guide for Value-Based Bidding in Ads Campaigns Google has released the Testing Value Based Bidding using Google Ads Campaign Experiments Guide, a four-page PDF document that provides valuable insights and instructions for testing Maximize conversion value or Target ROAS bidding strategies. Want to brainstorm […]
Google’s November 2024 Core Update: What You Need to Know
November 13, 2024 / Uncategorized Google’s November 2024 Core Update: What You Need to Know Google recently rolled out its November 2024 Core Update, affecting global search rankings. This latest core update, following the August 2024 update, is part of Google’s ongoing efforts to improve its search algorithm to deliver more relevant and reliable search […]
Google Introduces New Search Ad Asset: Business Links
October 31, 2024 / Media Buying Google Introduces New Search Ad Asset: Business Links Google is piloting a new feature called Business Links, designed to enhance Search ads by targeting varied user intents within a single ad. Currently, in limited release, advertisers interested in joining the pilot can contact their Google representative. Key features of […]
Google’s New “Sexual Health & Wellness” Policy: Key Updates for Advertisers
October 30, 2024 / Media Buying Google’s New “Sexual Health & Wellness” Policy: Key Updates for Advertisers Starting November 11, 2024, Google is updating its advertising guidelines to allow certain sexual health and wellness products on its platforms. This new policy enables advertisers to promote personal lubricants and prescription medications for erectile dysfunction (ED) and […]
YouTube ads phasing out Demand Gen to take them over in 2025
October 26, 2024 / Media Buying / Jovan Simic YouTube ads phasing out Demand Gen to take them over in 2025 Most of you have probably heard of Google phasing out Video Action Campaigns (VAC) by Q2 2025, replacing them with Demand Gen, promising improved performance and multi-format capabilities for advertisers. This update aims to enhance ad performance by merging video and image […]
Drive Higher Holiday ROI with Google’s New Performance Max Updates
October 24, 2024 / Media Buying Drive Higher Holiday ROI with Google’s New Performance Max Updates As 2024 comes to a close, and with the holiday season on the horizon, advertisers are focused on getting the most out of their marketing efforts. To help advertisers make the most of the year-end push, Google has introduced […]
New YouTube Ads Feature: Swipeable Product Carousels
October 23, 2024 / Media Buying New YouTube Ads Feature: Swipeable Product Carousels YouTube has introduced a new feature in its Home Feed ads: swipeable product carousels. This change makes it easier for users to browse and click on multiple products directly from an ad. Here’s what you need to know. What’s new? YouTube ads […]
