Google Analytics 4 Audience Builder Now on Google Ads
December 6, 2023 / Media Buying Google Analytics 4 Audience Builder Now on Google Ads Google has introduced a new feature that enables the creation and application of Google Analytics 4 audiences directly within Google Ads. This integration allows marketers to gain a deeper understanding of their target audience, make informed decisions, and optimize their advertising […]
Google Ads Adds Video View Campaign Forecasts to Reach Planner
November 24, 2023 / Media Buying Google Ads Adds Video View Campaign Forecasts to Reach Planner Google Ads has a new feature in its Reach planner that allows advertisers to forecast the performance of their Video View Campaigns. This exciting update provides advertisers with valuable insights and helps them plan their ad campaigns more effectively. […]
New Changes in Google Ads: Clearer Guidelines for Location Assets Requirements
November 21, 2023 / Media Buying New Changes in Google Ads: Clearer Guidelines for Location Assets Requirements In December, Google Ads will be implementing an update to its Location asset requirements, aiming to provide advertisers with clearer guidelines regarding the types of location assets that are not allowed on the platform. This update is crucial […]
Google Ads Editor 2.5: New 16 Features for Enhanced Campaign Efficiency
November 4, 2023 / Media Buying Google Ads Editor 2.5: New 16 Features for Enhanced Campaign Efficiency Google has launched its Ads Editor version 2.5, with 16 new features and updates for advertisers to utilize to improve the efficiency of their campaigns. This latest update to Google’s Ad Editor unlocks more automated ad creation, brand […]
Google Addresses Product Ads Error, Ensures No Impact on Advertiser Billing
August 19, 2024 / Media Buying Google Addresses Product Ads Error, Ensures No Impact on Advertiser Billing Google recently issued an apology to advertisers for a technical issue that resulted in product ads being displayed on other advertisers’ ads. This issue began on July 30th and affected a number of accounts. Google was quick to […]
Google to Test Ads in AI Overviews
July 30, 2024 / Strategy Google to Test Ads in AI Overviews Google has announced plans to test ads within its AI Overviews, according to Philipp Schindler, Google’s Senior Vice President and Chief Business Officer. During a recent earnings call, Schindler mentioned that the company would soon start testing search and shopping ads in AI […]
Local Service Ads Coming To Google Maps On iOS
June 21, 2024 / Media Buying Local Service Ads Coming To Google Maps On iOS Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching […]
Google Tests New Messaging Feature for Local Service Ads
May 16, 2024 / Media Buying Google Tests New Messaging Feature for Local Service Ads Google is currently testing a new feature for Local Service Ads that allows users to “message multiple businesses” simultaneously, rather than contacting one business at a time. This feature was spotted by Matt Casady, who shared screenshots on X, highlighting […]
Google’s 2023 Ads Report: Record-High Ad Account Bans
March 27, 2024 / Media Buying Google’s 2023 Ads Report: Record-High Ad Account Bans Google’s 2023 Ads Safety Report shows that in the last year he removed or blocked a record 12.7 million advertiser accounts and 5.5 billion ads that violated its policies. These efforts are part of Google’s ongoing commitment to ensuring a secure […]
