Google Ads Tutorials: Maintain Tag-Based Remarketing by Capturing Consent
January 2, 2024 / Media Buying Google Ads Tutorials: Maintain Tag-Based Remarketing by Capturing Consent Google is intensifying the enforcement of its EU user consent policy. If you’re running web and app campaigns in the European Economic Area, staying informed and compliant is crucial. In a recently released video, Google Ads experts lay out a […]
Top 5 Mistakes Found in Google Ads Audits in 2023
December 30, 2023 / Strategy / Mirna Peric Top 5 Mistakes Found in Google Ads Audits in 2023 As a marketing agency specializing in Google Ads, we’ve audited countless accounts in 2023. We’ve noticed patterns in the errors businesses make, ranging from small startups to established e-commerce platforms. In this article, we’re shedding light on the […]
Google Ads Beta Update: Campaign-level headlines and descriptions
December 29, 2023 / Media Buying Google Ads Beta Update: Campaign-level headlines and descriptions Google Ads recently introduced a beta feature allowing users to set up to 3 headlines and 2 descriptions at the campaign level, exclusively for search campaigns. Now accessible in the assets tab for an increasing number of accounts, this functionality simplifies […]
Troubleshooting Guide: Why Your Google Ads Aren’t Showing and How to Fix It
December 26, 2023 / Strategy / Jovan Simic Troubleshooting Guide: Why Your Google Ads Aren’t Showing and How to Fix It Picture this: You’ve crafted your Google Ads campaigns precisely, expecting a flood of conversions. But instead, there’s silence. Realizing that your Google ads are not showing can confuse and frustrate any digital marketer. It’s like launching a ship that […]
Google Ads Launches a New Way to Buying Reservation Ads
December 19, 2023 / Media Buying Google Ads Launches a New Way to Buying Reservation Ads Google Ads has rolled out a new way to buy reservation ads, specifically targeting YouTube. The core of this update is the introduction of an easier, self-service setup for various YouTube ad products. These include: YouTube Select Lineups YouTube […]
Google Ads Updates for CTV: Fewer, Longer Ad Breaks and Launching Shorts Ads Globally
December 16, 2023 / Media Buying Google Ads Updates for CTV: Fewer, Longer Ad Breaks and Launching Shorts Ads Globally Google Ads evaluated fewer, longer ad breaks to create a more seamless viewing experience on the big screen. Users across the globe will be able to experience these improvements on certain long-form content on connected TVs […]
Google Ads to Phase Out Multicall Requests
December 15, 2023 / Media Buying Google Ads to Phase Out Multicall Requests Google Ads is moving towards a system primarily based on real-time bidding auctions for apps. It has stopped buying on multicall requests in waterfalls that do not contain a bidding ad unit, and in January 2024, will stop responding to multicall requests within […]
Google Ads Update: New Format Options in Video Reach Campaigns
December 13, 2023 / Media Buying / By Kristina Jovanovic Google Ads Update: New Format Options in Video Reach Campaigns Google Ads has just rolled out an update to Video Reach Campaigns that now allow advertisers to s. scale their video creatives across multiple platforms, including in-feed and Shorts, in addition to the traditional in-stream […]
Explore New Google Ads’ Conversions Account Level Diagnostic Tab
December 12, 2023 / Media Buying Explore New Google Ads’ Conversions Account Level Diagnostic Tab Google Ads is trialing an alpha version of a new diagnostic tab at the conversions account level. This enhanced feature offers profound insights into your existing measurement setup, enabling a thorough evaluation of your strategies’ effectiveness. It facilitates informed decision-making, […]
