Google Ads Is Resolving Content Quality Label Errors: What You Need to Know

February 21, 2024 / Media Buying Google Ads Is Resolving Content Quality Label Errors: What You Need to Know Google Ads recently tackled the persistent issue of “Confusing Ad Text” and other content quality label errors, providing relief for the majority of affected users. While some individuals may still be experiencing these issues, Google Ads […]

Google Ads Launched 3 New Sections Inside Its Updated ‘Data Access’ Menu

February 20, 2024 / Media Buying Google Ads Launched 3 New Sections Inside Its Updated ‘Data Access’ Menu The new Google Ads’ “Data Access” Menu, formerly known as “Linked Accounts”, got a new layout with three new sections.  Thomas Eccel, a PPC expert, has published the essential aspects of this menu: 🔗 In the first section […]

Google Ads AI-Driven Content Creation Goes Live in the US and UK

February 14, 2024 / Media Buying Google Ads AI-Driven Content Creation Goes Live in the US and UK Google has officially launched its Generative AI for Automatically Created Assets (ACA) in the US and UK for English language advertisers. This cutting-edge technology, first introduced at Google’s Marketing Live event in May 2023, is now fully […]

Google Ads Now Offers Optimization Tips Right When You Launch a Campaign

February 7, 2024 / Media Buying Google Ads Now Offers Optimization Tips Right When You Launch a Campaign The campaign optimization score and Recommendations are now showing when you set up a new campaign in Google Ads. This recent update was shared by PPC expert Thomas Eccel on his LinkedIn profile. Directly when you set […]

Google Ads Introduces Single Headline Display for RSAs

February 2, 2024 / Media Buying Google Ads Introduces Single Headline Display for RSAs In a significant update, Google Ads now allows Responsive Search Ads (RSAs) to feature just one headline, revolutionizing the way ads connect with consumers. This enhancement harnesses the power of Google AI, optimizing ad relevance and performance by adapting to user […]

Google Ads Rolls Out New Pmax Budget Pacing Insights

January 15, 2024 / Media Buying Google Ads Rolls Out New Pmax Budget Pacing Insights Pmax Budget Pacing Insights have expanded their reach. First announced on LinkedIn, this feature is now available in more Pmax campaigns. With Budget pacing insights you can analyze monthly budget utilization and performance forecasts, considers Google Ads expert Thomas Eccel. […]

Google Ads Success: Navigate Location Targeting Without Falling Into These Common Traps

January 13, 2024 / Strategy / Jovan Simic Google Ads Success: Navigate Location Targeting Without Falling Into These Common Traps Local SEO is a fierce contest where businesses fight for visibility in their areas. Good SEO can get you noticed, but to really lead in local searches, especially for high-intent queries, you need to excel in local search […]

Unlock the Power of Google Ads with These 15 Effective Optimization Tips

January 4, 2024 / Strategy / Bruno Vidic Unlock the Power of Google Ads with These 15 Effective Optimization Tips In the competitive world of online advertising, Google Ads stands out as one of the most effective platforms to reach your target audience and drive conversions. However, maximizing the ROI of your Google Ads campaigns requires a strategic approach and […]

The First Google Ads Update in 2024: Enhanced Flexibility in Business Name Usage

January 3, 2024 / Media Buying The First Google Ads Update in 2024: Enhanced Flexibility in Business Name Usage The latest update in 2024 has significantly changed the limitations of sticking with the original business name in Google Ads assets. Advertisers now have the freedom to employ a different business name within their assets than the […]