Google Ads Widens Availability of Campaign Simulation Tool: Explore Its Capabilities
April 1, 2024 / Uncategorized Google Ads Widens Availability of Campaign Simulation Tool: Explore Its Capabilities The Google Ads “campaign change simulation” was released on LinkedIn a few days ago, but has now been rolled out to more accounts. PPC expert Thomas Eccel reveals the possibilities of this tool: “With this Google Ads simulator you […]
Amplify Your Google Ads Impact: 12 Expert Tips For Optimal Results
March 25, 2024 / Media Buying Amplify Your Google Ads Impact: 12 Expert Tips For Optimal Results While we often find ourselves voicing concerns about Google’s complexities, it’s undeniable that when utilized correctly, Google Ads can be a powerhouse for driving business growth. Recognizing the need for a solid foundation, PPC expert Adriaan Dekker brings […]
When Do Keywords Activate with Search, DSA, and Pmax in Your Google Ads Account?
March 12, 2024 / Media Buying When Do Keywords Activate with Search, DSA, and Pmax in Your Google Ads Account? Google has refined ad targeting on its platform, allowing ads to appear when they match a user’s search term on Google or its partner sites. It recently added a prioritization chart to its support page. […]
What you need to know about Google Ads’ new “Customer Types” feature
March 8, 2024 / Media Buying What you need to know about Google Ads’ new “Customer Types” feature Google Ads’ new “Customer Types” feature is easy to set up, whether you’re navigating from the audiences list or tweaking individual audience settings. Plus, the “Customer Type” value can be added to the Custom Columns in the […]
‘Solutions’ Brings Automation to Google Ads Management
March 5, 2024 / Media Buying ‘Solutions’ Brings Automation to Google Ads Management Google has recently unveiled “Solutions,” a new feature within Google Ads designed to enhance campaign management efficiency. Available at no additional cost, Solutions offers an array of functionalities aimed at simplifying report generation and campaign optimization. Solutions is available under Tools and includes […]
Google Ads Ad Groups Start Pausing Due to Low Activity
March 1, 2024 / Media Buying Google Ads Ad Groups Start Pausing Due to Low Activity Google rolls out a permanent change that automatically pauses ad groups that were created at least 13 months ago and have not had impressions in the past 13 months. The rollout is starting March 11, 2024 and is expected to […]
Google Ads to Show Search Partner Sites in PMax Reports from March 2024
February 28, 2024 / Media Buying Google Ads to Show Search Partner Sites in PMax Reports from March 2024 Google Ads is rolling out an update that will let advertisers see where their Performance Max (PMax) ads are appearing, including on Search Partner Network sites. This is a significant change because it’s the first time […]
Enhancing Google Ads Management: New Color Coding for Budget Status
February 27, 2024 / Media Buying Enhancing Google Ads Management: New Color Coding for Budget Status Recently, Google Ads introduced a subtle yet impactful update, employing color-coded indicators in the “limited by budget” status column. This enhancement aims to provide advertisers with clearer insights into their campaign budget performance, leveraging color psychology to convey messages […]
Google Ads API version 16 is launching
February 23, 2024 / Media Buying Google Ads API version 16 is launching Experience enhanced campaign tracking capabilities with the latest updates from Google Ads. Stay ahead of the curve with the v16 release of the Google Ads API. To take full advantage of these new features, don’t forget to update your client libraries and […]
