Google Ads Introduces Detailed Performance Comparisons in Insights

May 31, 2024 / Media Buying Google Ads Introduces Detailed Performance Comparisons in Insights Google Ads has introduced a new feature in the “Insights” section, marked by a dog icon with a green tick, aimed at helping advertisers better understand their campaign performance. Where to find it: Go to All Campaigns, Click on Insights, Select […]

Google Ads Now Mixed With Organic Results

May 29, 2024 / Media Buying Google Ads Now Mixed With Organic Results Google has recently altered its ad placement strategy, mixing sponsored ads within organic search results. Historically, ads were placed at the top or bottom of a SERP, but now they can appear below top organic results. This change, detailed in Google’s documentation, […]

Important Update: Google Ads Experiment End Dates

May 28, 2024 / Media Buying Important Update: Google Ads Experiment End Dates Google has recently announced a change that will affect many Google Ads advertisers. If you have any active Google Ads experiments without an end date, they will now be assigned a default end date of August 23, 2024. What you need to […]

Google Ads Introduces AI Performance Summaries for Advertisers

May 17, 2024 / Media Buying Google Ads Introduces AI Performance Summaries for Advertisers Google Ads now offering AI-generated summaries of ad performance within the advertiser console. These summaries provide an overview of campaign performance over specified periods, making it easier for advertisers to understand their metrics at a glance. Anthony Higman shared a video […]

Beat the Summer Rush: Why Google Ads Demand Gen Campaigns Are Your Secret Weapon

May 13, 2024 / Media Buying Beat the Summer Rush: Why Google Ads Demand Gen Campaigns Are Your Secret Weapon Summer is on the horizon, and with it comes a shift in consumer behavior. People are looking for ways to relax, have fun, and try new things. As a Google Ads advertiser, this presents a golden […]

How to Enhance Your Google Ads Demand Gen Audience Lists Using Meta Campaigns

May 9, 2024 / Media Buying How to Enhance Your Google Ads Demand Gen Audience Lists Using Meta Campaigns PPC expert Thomas Eccel recently shared an effective strategy on his LinkedIn profile for leveraging Meta campaigns to bolster Google Ads Demand Gen audiences. Here’s his approach: Run Meta LeadGen campaigns to gather first party customer data (i.e […]

What’s the purpose of each Google Ads campaign type and how to set CPA expectations?

April 27, 2024 / Media Buying What’s the purpose of each Google Ads campaign type and how to set CPA expectations? Understanding the purpose behind each campaign type and establishing realistic Cost Per Acquisition (CPA) expectations are crucial steps toward maximizing your advertising ROI. The PPC expert Thomas Eccel offered his insights on this topic […]

Google Ads API Version 16.1 Released: What’s New?

April 25, 2024 / Media Buying Google Ads API Version 16.1 Released: What’s New? Google unveiled version 16.1 of the Google Ads API yesterday, introducing a range of enhancements aimed at empowering advertisers. Among the key updates are the integration of query assets tailored for Demand Generation, expanded location service details, enhanced support warnings, and […]

Google Ads Integrates Generative AI for Demand Gen Campaigns

April 17, 2024 / Media Buying Google Ads Integrates Generative AI for Demand Gen Campaigns Google Ads has announced the incorporation of generative AI tools into Demand Gen campaigns, enabling advertisers to create image assets effortlessly. This new feature is initially available in English and is set to expand to more languages later this year. […]