Unlocking the potential of Demand Gen campaigns in Google Ads

June 29, 2024 / Media Buying / Dejan Bovan Unlocking the potential of Demand Gen campaigns in Google Ads When it comes to Google Ads, many of us are well-versed with popular campaign types like Search, Shopping, Video, and Performance Max (Pmax). However, there’s a lesser-known but promising campaign type that has shown significant potential in our tests: Demand Gen campaigns.  […]

Google Ads Now Automatically Includes Misspelled Negative Keywords

June 27, 2024 / Media Buying Google Ads Now Automatically Includes Misspelled Negative Keywords Did you know there are at least 1.5 million ways to misspell “YouTube” on Google Search? Fortunately, Google Ads targets these misspellings automatically, saving us from manually adding them to our campaigns. Hana Kobzová was the first to notice this update. But […]

Optimize Ad Spend with Google Ads’ New tROAS Insight Box

June 25, 2024 / Media Buying Optimize Ad Spend with Google Ads’ New tROAS Insight Box Google Ads has rolled out a new feature for Performance Max (Pmax) and Standard Shopping campaigns—the tROAS Insight Box. This tool is designed to enhance transparency and understanding of Return on Ad Spend (ROAS) for advertisers, ensuring more efficient […]

Google Ads Rolls Out ACA Update: Turn Off AI-Generated Content to Avoid Issues

June 24, 2024 / Media Buying Google Ads Rolls Out ACA Update: Turn Off AI-Generated Content to Avoid Issues Google Ads is making a significant update to its Automatically Created Assets (ACA) feature. According to reports, this feature will soon be available at the ad level. Anthony Higman recently shared on X, “They are now […]

First Look: AI Image Editing Features in Google Ads

June 19, 2024 / Media Buying First Look: AI Image Editing Features in Google Ads Google Ads has introduced AI-powered image editing features. Announced in May, these features are now available in BETA. Here’s a quick overview of what’s currently offered and how you can access these tools. The AI image editing features available in […]

The unreliable claims booming: How to avoid and resolve Google Ads Policy violations

June 15, 2024 / Strategy / Dejan Bovan The unreliable claims booming: How to avoid and resolve Google Ads Policy violations Today, we’ll focus on a specific policy issue that has recently become more prevalent: unreliable claims. This falls under the Misrepresentation policy, which aims to ensure that ads are clear, honest, and provide necessary information. Unreliable claims […]

Get Ready: Google Ads’ New Design Rolls Out This August

June 7, 2024 / Media Buying Get Ready: Google Ads’ New Design Rolls Out This August In March 2023, Google began testing a new design for the Google Ads advertiser console. The wait is almost over! Starting on August 30, 2024, this new design will be rolled out to all advertisers, and the old design […]

The missing link in your Google Ads strategy: The insider’s guide to TV device targeting

June 6, 2024 / Strategy / Dejan Bovan The missing link in your Google Ads strategy: The insider’s guide to TV device targeting Working with Google Ads ultimately revolves around a simple goal: how to explore and expand your advertising efforts while keeping your CPA (Cost Per Acquisition) or CAC (Customer Acquisition Cost) as low as possible, or maximizing your ROI (Return on […]

Microsoft Ads Introduces Google Ads Conversion Goal Import Feature

June 5, 2024 / Media Buying Microsoft Ads Introduces Google Ads Conversion Goal Import Feature In two weeks, Microsoft Advertising will roll out a new feature allowing you to import conversion goals from Google Ads. This update aims to enhance efficiency and integration across both platforms. Key features: Automatic sync: Your Google Ads conversion goals […]