Google Ads Outage Causes Data Breach and Privacy Concerns
August 5, 2024 / Media Buying Google Ads Outage Causes Data Breach and Privacy Concerns Google Ads is currently experiencing a major outage that has impacted several key reporting tools and product management features. Advertisers worldwide are feeling the effects as the outage has affected the Report Editor, Dashboards, and Saved Reports in the web […]
5 advanced Google Ads techniques to master in 2024
August 3, 2024 / Media Buying / Mirna Peric 5 advanced Google Ads techniques to master in 2024 In 2024, mastering Google Ads involves adopting a variety of advanced techniques. These range from simplifying account management to customizing your ads on a large scale and enhancing the effectiveness and efficiency of your campaigns. Want to brainstorm with our team on […]
Google Ads AI image editor Now Pulls Images Directly from Merchant Center
August 2, 2024 / Media Buying Google Ads AI image editor Now Pulls Images Directly from Merchant Center Google Ads has introduced a powerful new feature that integrates image assets directly from Google Merchant Center, streamlining the process for advertisers to enhance and utilize product images in their campaigns. Integration and Features Google Merchant Center […]
Google Ads Enhances PMax with Asset-Level Conversion Reporting and Expands AI Tools
August 1, 2024 / Strategy Google Ads Enhances PMax with Asset-Level Conversion Reporting and Expands AI Tools Google Ads has rolled out exciting updates to its Performance Max campaigns, bringing more transparency and powerful creative tools to advertisers. Here’s a breakdown of the latest features and how they can enhance your advertising strategy: Enhanced Reporting […]
Click-through rate (CTR) and its game-changing importance for video ads (Google Ads)
July 27, 2024 / Media Buying / Bojan Bovan Click-through rate (CTR) and its game-changing importance for video ads (Google Ads) Clickthrough rate (CTR) stands out as a game-changer. But what exactly is CTR, and why should you care about it? Welcome to our comprehensive guide on CTR for video ads, where we’ll break down the importance of this critical metric, what […]
Google Ads Update: New RSA Recommendations
July 22, 2024 / Uncategorized Google Ads Update: New RSA Recommendations Google Ads has introduced a new recommendation feature that states “Works well with your Responsive search ads”. This tip aims to help advertisers enhance the performance of their Responsive Search Ads (RSAs), allowing for more effective campaign optimization. In addition to this, it’s important […]
New Google Ads Feature: Create GA4 Events Directly Within the Platform
July 17, 2024 / Media Buying New Google Ads Feature: Create GA4 Events Directly Within the Platform Google has introduced a new feature in Google Ads, allowing users to create GA4 events directly within the platform. Previously, we were accustomed to creating conversions in Google Analytics and then importing them into Google Ads. Now, the […]
6 Google Ads Experiments You Need to Try Right Now: Minimize Risk, Maximize Results
July 16, 2024 / Media Buying / Jovan Simic 6 Google Ads Experiments You Need to Try Right Now: Minimize Risk, Maximize Results If you are looking to optimize your Google Ads campaigns and get better results for your business, there is a special feature called Google Ads Experiments. These experiments allow you to test and fine-tune various campaign settings, giving you insights into what […]
10 Essential Steps for Auditing a Google Ads Account
July 4, 2024 / Media Buying 10 Essential Steps for Auditing a Google Ads Account Auditing a Google Ads account can be a daunting task, especially when dealing with large accounts. However, Thomas Eccel, a seasoned PPC expert with experience from Google Ads Support, has shared his streamlined approach to auditing Google Ads accounts effectively. […]
