Level up your video advertising with Google Ads Demand Gen campaigns
September 14, 2024 / Media Buying / Bojan Bovan Level up your video advertising with Google Ads Demand Gen campaigns Starting in Q2 2025, Video Action Campaigns will be upgraded to Demand Gen campaigns so you better start making an effort as of now to understand in depth this not so much explored property. The digital advertising landscape is constantly […]
Google Ads Introduces Confidential Matching for Enhanced Data Privacy
September 13, 2024 / Media Buying Google Ads Introduces Confidential Matching for Enhanced Data Privacy Google Ads has launched confidential matching, a new technology that helps advertisers use their first-party data securely while protecting customer privacy. Built on confidential computing—which uses Trusted Execution Environments (TEEs) to safeguard data during processing—confidential matching allows businesses to connect […]
Google Ads tROAS Recommendations: Watch Out for Automatic Budget Increases
September 12, 2024 / Media Buying Google Ads tROAS Recommendations: Watch Out for Automatic Budget Increases Google Ads has made a change to how its Target Return on Ad Spend (tROAS) recommendations work, and it’s something advertisers need to be aware of. Before, Google Ads would recommend increasing your daily budget based on performance opportunities. […]
The hidden keys to Google Ads success: Choose the right bidding option and tracking setup
September 7, 2024 / Media Buying / Dejan Bovan The hidden keys to Google Ads success: Choose the right bidding option and tracking setup When launching a Google Ads campaign, it’s easy to focus on creative assets and targeting, as these are often seen as the most visible and immediate aspects of a campaign. However, the success of […]
2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns
September 4, 2024 / Media Buying 2025 Google Ads Update: How Demand Gen Will Replace Video Action Campaigns In response to evolving consumer behavior, Google has announced that starting in Q2 2025, Video Action Campaigns (VACs) will be upgraded to Demand Gen campaigns. This shift is aimed at helping advertisers boost performance by leveraging more […]
Google Ads Warning: Conversion Tracking to Be Disabled for Non-Compliant EEA Accounts
August 23, 2024 / Media Buying Google Ads Warning: Conversion Tracking to Be Disabled for Non-Compliant EEA Accounts If you’re using web or app conversion tracking and haven’t adopted Google’s Consent Mode, it’s time to act. Google has begun enforcing its Consent Mode policy more strictly. Accounts that fail to meet the requirements for Consent […]
Why investing in brand search campaigns on Google Ads is worthwhile
August 17, 2024 / Media Buying / Bojan Bovan Why investing in brand search campaigns on Google Ads is worthwhile Brand search campaigns have emerged as a powerful tool for businesses looking to safeguard their online presence and enhance their marketing efforts. However, whether these campaigns are truly worth the investment remains a topic of debate. We often get questions […]
Tools that simplify Google Ads for Media Buyers: How I save time and boost efficiency
August 10, 2024 / Media Buying / Dejan Bovan Tools that simplify Google Ads for Media Buyers: How I save time and boost efficiency Since entering the world of digital marketing, I have been involved in numerous projects, ranging from tracking and media buying to onboarding and project management. Each role required efficiency and minimal time consumption, prompting me to learn […]
Google Ads Outage Update: Services Restored, Competitive Metrics Pending
August 8, 2024 / Media Buying Google Ads Outage Update: Services Restored, Competitive Metrics Pending On August 1st, Google Ads experienced a significant outage that resulted in a data breach, exposing competitor data. This incident has affected many users, causing concern and disruption in advertising campaigns. Google has announced that most reporting services have been […]