Fine-Tuning Your Google Ads Targeting
November 2, 2024 / Media Buying / Dejan Bovan Fine-Tuning Your Google Ads Targeting One of the biggest advantages of Google Ads advertising is the wide array of targeting options. Yet, not many people are utilizing it to its full extent. So let’s talk about how you can fine-tune your targeting to ensure it reaches the right, converting audience. Want […]
Google Ads is Upgrading Call Ads to Responsive Search Ads
October 29, 2024 / Media Buying Google Ads is Upgrading Call Ads to Responsive Search Ads Starting next year, Google Ads will be transitioning call ads to responsive search ads, making it easier for advertisers to manage their assets while accessing new features. Here’s a quick guide on what’s changing, how to prepare, and the […]
Google Ads Updates Auction Dynamics for Performance Max and Shopping Campaigns
October 18, 2024 / Media Buying Google Ads Updates Auction Dynamics for Performance Max and Shopping Campaigns Google has announced a significant change to its ad auction system, impacting Performance Max and Standard Shopping campaigns. The update, which will roll out gradually starting in October, aims to reshape the competitive landscape for advertisers, especially during […]
Google Ads Simplifies Video Experiments for Measuring Creative Impact
October 17, 2024 / Media Buying Google Ads Simplifies Video Experiments for Measuring Creative Impact On October 16, 2024, Google announced an update to its Video experiments feature, making it easier than ever for advertisers to test and optimize video ad creative performance. This update streamlines the process for setting up experiments and provides more […]
Google Ads To Release New Penalties For Agencies & Third Parties
October 16, 2024 / Media Buying Google Ads To Release New Penalties For Agencies & Third Parties Google is introducing stricter penalties for third parties, including PPC agencies, that fail to comply with Google Ads policies. The updated Google Ads third-party policy, set to take effect in November 2024, aims to penalize agencies that allow […]
Google Ads is Shortening Your Data History: Here’s How to Prepare
October 11, 2024 / Media Buying Google Ads is Shortening Your Data History: Here’s How to Prepare Google Ads will implement a new data retention policy on November 13th, 2024. This update limits the retention of account data, including performance metrics, billing information, and historical reports, to a maximum of 11 years. What’s changing? From […]
Google Ads made simple: How to set up, monitor, and optimize like a pro
October 5, 2024 / Media Buying / Dejan Bovan Google Ads made simple: How to set up, monitor, and optimize like a pro When you want to start advertising a product on the Google Ads marketing platform, a lot of questions pop into your head: Which campaign type should I use? What bidding type works best? How much time and effort do I […]
New in Google Ads: How “Certainty of Lift” Helps You Measure Real Campaign Results
October 2, 2024 / Media Buying New in Google Ads: How “Certainty of Lift” Helps You Measure Real Campaign Results Google Ads has introduced a new metric called “Certainty of Lift” to help you better understand the effectiveness of your campaigns. This metric shows how likely it is that any increase in brand awareness or […]
Google Ads Upgrade: New AI-Powered Conversion Value Insights
September 27, 2024 / Media Buying Google Ads Upgrade: New AI-Powered Conversion Value Insights Google Ads has made another update to its AI-powered summary feature, and this time it’s all about giving advertisers even better insights into how their ads are performing. What’s new? Back in April 2024, Google introduced an AI summary to help […]
