New Google Analytics and DV360 Linking Feature
April 5, 2024 / Media Buying New Google Analytics and DV360 Linking Feature Google is rolling out a new feature that encourages the integration of Display & Video 360 (DV360) advertisers with Google Analytics. This move aims to enhance campaign optimization and reporting significantly. Key benefits: Seamless data integration: Export Analytics audiences and conversions directly […]
Google Introduces Shareable Previews for Performance Max
March 28, 2024 / Media Buying Google Introduces Shareable Previews for Performance Max Google has introduced a new “Share Ad Preview” button that allows the sharing of Performance Max advertising campaigns without the recipient needing a Google Ads account. PPC expert Scott Carruthers explained how you can find this new feature on his LinkedIn profile. […]
Enhanced Conversions Feature Now Activatable in More Properties on Google Analytics 4
March 20, 2024 / Strategy Enhanced Conversions Feature Now Activatable in More Properties on Google Analytics 4 Google Analytics 4 has expanded the availability of Enhanced Conversions, allowing them to be activated in more properties. According to PPC expert Thomas Eccel, here is what you need to know: Enhanced conversions allows Google Analytics to collect […]
Meta’s Latest Innovations in Advantage+ and Shopping Ads
March 13, 2024 / Strategy Meta’s Latest Innovations in Advantage+ and Shopping Ads Meta is rolling out an impressive array of updates to its Advantage+ and Shopping Ads, aiming to redefine how brands engage with consumers and boost online shopping experiences. These enhancements are designed to not only improve ad engagement and conversion rates but […]
Inside 3 of our top YouTube ads from $250M in adspend
March 11, 2024 / Inspiration / Holly Preston Inside 3 of our top YouTube ads from $250M in adspend At Inceptly we’ve managed over $250 million in ad spend for Direct Response advertisers across YouTube, Google, TikTok, Meta, and more. Today we’re pulling back the curtains on 3 great products we at Inceptly have had the privilege to scale on […]
8 Reasons to Consider Body Language in Ads
March 4, 2024 / Strategy / Anastasia Tereshchenko 8 Reasons to Consider Body Language in Ads Understanding and interpreting body language can be crucial in various aspects of life, and it plays a significant role in ad creation because it communicates messages beyond words. Body language refers to the nonverbal signals that we use to communicate. It encompasses a wide range of behaviors including […]
Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions
February 24, 2024 / Media Buying Google Analytics 4: Dive Deeper into Paid & Organic Traffic with New Dimensions Marketers, rejoice! Google Analytics 4 (GA4) just upped the game with eight new dimensions specifically designed to supercharge your analysis of paid and organic traffic sources. This means clearer insights, better optimization, and ultimately, a boost to your content strategy. But before you dive […]
YouTube’s New Rollouts: Improved Studio Uploads, More Gift Memberships, and Live Product Tagging
February 15, 2024 / Strategy YouTube’s New Rollouts: Improved Studio Uploads, More Gift Memberships, and Live Product Tagging YouTube has introduced several significant updates to its Studio mobile app and content management features, aimed at enhancing the experience for creators and viewers. Here is what’s new: Mobile Uploads in YouTube Studio App: it makes content […]
UGC YouTube Ads That Nailed It
February 12, 2024 / Inspiration / Vesna Vukanovic Dumanovic UGC YouTube Ads That Nailed It In the hands of a creative marketer, UGC becomes more than just content – it’s a direct line to the audience’s psyche. Let’s not complicate the subject, UGC acts as the bridge between skepticism and trust. It’s not just about showcasing a product […]
