Google Analytics 4 Update: A Closer Look at Paid and Organic Traffic
February 9, 2024 / Media Buying Google Analytics 4 Update: A Closer Look at Paid and Organic Traffic Google Analytics 4 is revolutionizing how we understand our web traffic, with a fresh set of tools that offer unprecedented clarity into both paid and organic visitors. This upgrade introduces eight innovative dimensions specifically designed to track […]
Explore Google Analytics 4’s Latest: Quick Support Options and In-Depth Tutorials
January 31, 2024 / Tips & Tricks Explore Google Analytics 4’s Latest: Quick Support Options and In-Depth Tutorials Google Analytics 4 (GA4) has recently upgraded its platform with some new features, making it easier for users to navigate and utilize its tools. This is especially helpful for those who have been struggling with the transition […]
Cut Ad Creation Time With AI: Google’s Guide to Automated Asset Generation
January 30, 2024 / Media Buying Cut Ad Creation Time With AI: Google’s Guide to Automated Asset Generation Google Ads recently released a video tutorial explaining how businesses can utilize AI to easily generate unique and relevant ad assets for their Performance Max campaigns. Upgrading to this new campaign type can help drive better results […]
Google Tightens EU User Consent Rules: What Advertisers Need to Do Immediately
January 19, 2024 / Media Buying Google Tightens EU User Consent Rules: What Advertisers Need to Do Immediately To maintain the effectiveness of their ad campaigns the advertisers in the European Economic Area (EEA) have to act now to prevent campaign performance issues. Google is ramping up its enforcement of the EU User Consent Policy, […]
Circle to Search: Google Unveils a New, Intuitive Way to Search on Android Screens
January 18, 2024 / Inspiration Circle to Search: Google Unveils a New, Intuitive Way to Search on Android Screens Google’s latest innovation, Circle to Search, is set to transform how we interact with our Android phones. This feature allows you to search directly from your screen with simple gestures – circling, highlighting, or tapping on […]
Just Did It: Your 2024 Guide to Crafting a Big Idea for Unforgettable, High-Converting Ads
January 10, 2024 / Inspiration / Holly Preston Just Did It: Your 2024 Guide to Crafting a Big Idea for Unforgettable, High-Converting Ads Got milk. The man in the Hathaway shirt. You deserve a break today. Just do it. EVERYONE remembers these campaigns, right? Well, that’s not a coincidence. Think about it. Campaigns like “Just do it” or “Got milk?” weren’t just […]
Google Offers Limited Lifeline for Third-Party Cookies on Certain Sites
January 9, 2024 / Media Buying Google Offers Limited Lifeline for Third-Party Cookies on Certain Sites Google is ending the use of third-party cookies in Chrome by fall, but some sites can temporarily use them until the end of the year. Sites can request more time to move away from these cookies. A special trial […]
Google Updates Advertiser Verification Program with DBA Names
December 25, 2023 / Media Buying Google Updates Advertiser Verification Program with DBA Names In December 2023, Google will update its advertiser verification program by allowing verification of trade names or “doing business as” (DBA) names. This update will be possible provided that both the trade name or DBA name and the legal name appear […]
The Patterns Behind 2023’s Best-Performing Direct Response Ads
December 23, 2023 / Strategy / Vesna Vukanovic Dumanovic The Patterns Behind 2023’s Best-Performing Direct Response Ads Are you ready to discover the recurring pattern that’s been driving the success of 2023’s top ads? How do they come together to form a pattern of success across various products and audiences? Join us on this journey of […]
