Advertisers Surprised: Google Silently Adds Headlines in Ad Description
December 20, 2023 / Media Buying / By Kristina Jovanovic Advertisers Surprised: Google Silently Adds Headlines in Ad Description Google has started to adding headlines into the ad description text in live ads, and they did it quietly, without telling the advertisers first. This sudden change has caused some worry among advertisers, especially because they […]
10 YouTube Ads That Took 2023 by Storm
December 15, 2023 / Inspiration / Vesna Vukanovic Dumanovic 10 YouTube Ads That Took 2023 by Storm Think you’ve seen it all in YouTube ads? Think again! 2023 brought us a lineup of ads that turned heads and broke records. From the art of the absurd to the tactic of storytelling, we reveal ads that […]
Even for PMax Campaigns: Google Enables Advertisers to Opt-Out Temporarily to Search Partner Network
December 9, 2023 / Media Buying Even for PMax Campaigns: Google Enables Advertisers to Opt-Out Temporarily to Search Partner Network Google Ads is now allowing advertisers to temporarily opt-out of the Search Partner Network in Search and Shopping ad campaigns. This option is now applicable to both Performance Max (PMAX) and Universal App Campaigns, whereas in […]
Google Analytics 4: New Reports for Linked 360 Campaigns
December 8, 2023 / Media Buying Google Analytics 4: New Reports for Linked 360 Campaigns Google Analytics 4 has recently introduced new reports that allow users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360. This integration of reports in Google […]
Deep Dive into Ad Performance: Google LSAs Offer Impression Share Data
December 4, 2023 / Media Buying Deep Dive into Ad Performance: Google LSAs Offer Impression Share Data Google Local Service Ads (LSAs) now provide impression share data, giving advertisers a deeper insight into their ad campaign performance. This new feature allows you to gauge the percentage of times your ads appear in comparison to the total […]
Shift in Conversion Tracking: Google Merchant Center Drops 4 Attribution Models
December 2, 2023 / Media Buying / By Kristina Jovanovic Shift in Conversion Tracking: Google Merchant Center Drops 4 Attribution Models Google Merchant Center revealed that it will be discontinuing the use of four rules-based attribution models for conversion tracking. This change is set to take effect in 2024. Want to brainstorm with our team […]
LinkedIn’s Latest: Performance Measurement & Document Ads Upgrade
December 1, 2023 / Media Buying LinkedIn’s Latest: Performance Measurement & Document Ads Upgrade LinkedIn has rolled out a performance measurement and optimization features for Document Ads. There are three newly introduced capabilities that Linkedin claims will lead to significant improvements for advertise. These updates aim to provide advertisers with more accurate insights, simplified tracking […]
Google Merchant Center Crafts Promotions Directly from Your Site’s Data
November 25, 2023 / Media Buying Google Merchant Center Crafts Promotions Directly from Your Site’s Data Google Merchant Center has been automatically creating and applying promotions to some products during the Black Friday holiday season. While this feature is not entirely new, it has gained significant attention due to the surge in discounts during this […]
Exploring the Pros & Cons: DIY YouTube Ads vs. Hiring a Specialized Agency
November 23, 2023 / Strategy / By Simona Vuchkova Exploring the Pros & Cons: DIY YouTube Ads vs. Hiring a Specialized Agency YouTube ads are a vital component in today’s digital landscape as they offer advertisers a 360° approach to connect with their target audience. Combining the power of video content, precise targeting, extensive reach, […]
