Google Testing New SGE Ad Format: AI-Powered ‘You May Also Like’ Carousel
November 16, 2023 / Media Buying Google Testing New SGE Ad Format: AI-Powered ‘You May Also Like’ Carousel Google has been experimenting with a new ad format within its Search Generative Experience (SGE). This new ad format aims to revolutionize the way users interact with sponsored content by providing AI-generated answers alongside ads in a […]
Google Cracks Down on Ad Abuse: Stricter Enforcement for a Better User Experience
November 11, 2023 / Media Buying Google Cracks Down on Ad Abuse: Stricter Enforcement for a Better User Experience To maintain a high-quality user experience, Google updated its policies to address the abuse of its ad network. These updates aim to ensure that shopping ads are useful, varied, relevant, and safe for users. Google has […]
Google Rolls Out Lookalike Audiences: What You Need to Know?
October 23, 2023 / Media Buying Google Rolls Out Lookalike Audiences: What You Need to Know? Hi, marketing wizards! Facebook’s Lookalike Audiences have been the gold standard in social advertising for years. Google tried to compete with its “Similar Audiences,” but to be honest, it never really gained momentum. Whether this was due to the nature of the […]
New Advertising Opportunities on YouTube to Connect with Your Audience
November 14, 2024 / Media Buying New Advertising Opportunities on YouTube to Connect with Your Audience YouTube is a unique platform where billions of viewers actively choose the content they love. It’s a place for brands to engage audiences through every stage of the buying journey, including YouTube Shorts, now available in longer formats of […]
New Brand Guidelines for Performance Max Campaigns
November 5, 2024 / Media Buying New Brand Guidelines for Performance Max Campaigns Google has introduced a new feature in Performance Max campaigns: Brand Guidelines. Now in beta, this feature gives advertisers more control over how their brand is represented across Google’s automated assets and formats. Here’s a quick overview of what you can do […]
Client-Side Tagging vs. Server-Side Tagging: A Quick Guide
November 4, 2024 / Media Buying Client-Side Tagging vs. Server-Side Tagging: A Quick Guide When setting up data tracking for websites, businesses typically choose between client-side and server-side tagging. Here’s a breakdown of why server-side tagging is gaining popularity, along with its pros and cons. What is server-side tagging? In client-side tagging, each browser or […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 3, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Big News for PMax Campaigns: Segmenting Asset Groups is Here
November 1, 2024 / Media Buying Big News for PMax Campaigns: Segmenting Asset Groups is Here Just in time for Halloween, Google Ads has rolled out a treat for some selected accounts—a new “segment” feature for PMax campaigns! Here’s what you need to know about this update and how it can help you optimize your […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 20, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
