New ad opportunities: How you can maximize 3-minute YouTube Shorts
October 19, 2024 / Strategy / Mirna Peric New ad opportunities: How you can maximize 3-minute YouTube Shorts As the landscape of digital marketing continues to evolve, so do the opportunities for advertisers. One of the most exciting recent developments is YouTube’s decision to expand the maximum length of Shorts to 3 minutes, starting on October 15. […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 13, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
A/B testing: A powerful tool for data-driven decision-making
October 12, 2024 / Media Buying / Bojan Bovan A/B testing: A powerful tool for data-driven decision-making A/B testing, a cornerstone of digital marketing, is a methodology used to compare two or more versions of a web page or app element to determine which performs better based on specific metrics. By systematically testing different variations, businesses can make data-driven decisions to […]
How small-scale collaborations are reshaping influencer marketing
October 8, 2024 / Inspiration / Beth Preston How small-scale collaborations are reshaping influencer marketing Imagine a world where your brand’s message spreads like wildfire, not through celebrity endorsements or flashy ads, but through genuine conversations between friends. Welcome to the era of micro-influencers, where authenticity reigns supreme and engagement rates soar. This article will equip you with the insights and strategies to […]
New Monetization Opportunities: Facebook Rolls Out Beta for All Content Formats
October 7, 2024 / Media Buying New Monetization Opportunities: Facebook Rolls Out Beta for All Content Formats Meta has introduced Facebook Content Monetization beta, a new program designed to expand earning opportunities for creators by merging three existing monetization programs — In-stream ads, Ads on Reels, and the Performance Bonus. Now, creators can earn from […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
October 6, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising October 2024 Updates: New Features to Boost Your Campaigns
October 3, 2024 / Media Buying Microsoft Advertising October 2024 Updates: New Features to Boost Your Campaigns With the holiday season approaching, Microsoft Advertising has introduced some updates to help advertisers improve their campaigns and reach more customers. Let’s take a look at what’s new this month: 1. Performance Max updates Microsoft’s Performance Max campaigns […]
Make every click count: Pro YouTube title & description strategies
October 1, 2024 / Strategy / Holly Preston Make every click count: Pro YouTube title & description strategies Most content creators know the basics of writing YouTube titles and descriptions—use keywords, keep it short, and avoid clickbait. But if you’re ready to move beyond the basics, this guide will show you advanced strategies that optimize your videos for growth and deeper engagement. Combining SEO […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
September 29, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
