YouTube has been facing a constant battle against ad blockers. In an effort to support their creators and maintain revenue streams, YouTube has implemented load delays for users detected to be using ad blockers. This move aims to discourage users from blocking ads and to encourage them to support the diverse ecosystem of creators on the platform.
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session 👇
Initially, users were cut off entirely when an ad blocker was detected. Now, YouTube has taken another step by implementing load delays for users with ad blockers enabled. Android Authority reported that users have experienced delays of up to five seconds or more, which have been confirmed by YouTube itself.
According to YouTube, the primary goal is to encourage viewers to allow ads or consider YouTube Premium for an ad-free experience. Regardless of the browser being used, users with ad blockers installed may experience suboptimal viewing due to these load delays.
These load delays will only affect users accessing YouTube via the web version and not those using the mobile app.
While the majority of YouTube access occurs through youtube.com rather than the mobile app, the impact of these load delays could be significant in relation to ad blocker usage.
Want more content like this?
Don’t miss out on the latest news and updates from the world of Direct Response advertising! Subscribe to our newsletter today 👇
Want to brainstorm with our team on new ways to scale your business with YouTube Ads (and other performance video platforms)?
Join us for a free YouTube ad brainstorming session:
Like this post? Let's continue the conversation!
Get in touch with us by shooting us a quick email or tagging us on LinkedIn or Instagram, and sharing your thoughts. Your feedback helps us keep our blog relevant and interesting.
Get Our Newsletter
Need Help?
Get in touch with us for an insightful evaluation of your ads + actionable tips to help amp up your direct response revenue
