The Ultimate Beauty Playbook for TikTok Success: Tips & Trends for 2024
May 15, 2024 / Strategy The Ultimate Beauty Playbook for TikTok Success: Tips & Trends for 2024 TikTok has recently released an invaluable resource for beauty brands looking to enhance their presence on the platform. The “2024 Beauty Playbook” is a comprehensive 27-page guide packed with expert tips and strategies for making the most of […]
Beat the Summer Rush: Why Google Ads Demand Gen Campaigns Are Your Secret Weapon
May 13, 2024 / Media Buying Beat the Summer Rush: Why Google Ads Demand Gen Campaigns Are Your Secret Weapon Summer is on the horizon, and with it comes a shift in consumer behavior. People are looking for ways to relax, have fun, and try new things. As a Google Ads advertiser, this presents a golden […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 12, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
TikTok Introduces New AI Transparency Measures and Media Literacy Resources
May 10, 2024 / Strategy TikTok Introduces New AI Transparency Measures and Media Literacy Resources TikTok has announced the implementation of new generative AI labels and media literacy resources. These measures aim to help users better understand how AI is being used and misused on the platform and across the web. TikTok is collaborating with […]
The Little-Known Targeting Techniques That Will Maximize Your Profitability
May 8, 2024 / Strategy / Mirna Peric The Little-Known Targeting Techniques That Will Maximize Your Profitability Effective targeting is the bedrock of success. Whether it’s reaching new audiences or re-engaging past visitors, precision targeting can make or break your campaign’s profitability. In this guide, we’ll unravel simplified strategies for setting up targeting in Google Ads campaigns, focusing on […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
May 5, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The Unconventional YouTube Ad Strategies Behind these $5.5M Ads
May 4, 2024 / Strategy / Alex Simic The Unconventional YouTube Ad Strategies Behind these $5.5M Ads As every marketing enthusiast, you’re for sure often finding yourself challenged by the need to constantly push the boundaries to create YouTube ads that not only capture attention but also drive real results. You’re no stranger to the pressure to […]
TikTok Introduces New Pulse Ad Placement Options and Partnerships
May 3, 2024 / Media Buying TikTok Introduces New Pulse Ad Placement Options and Partnerships TikTok has recently announced exciting updates to its premium ad placement option, known as “Pulse” ads. With TikTok’s Pulse offering, big brands can now maximize their ad placement by ensuring that their promotions appear alongside some of the most popular […]
Bid Strategy Dilemma: Target CPA vs. Maximize Conversions—Which Wins?
May 2, 2024 / Strategy / Jovan Simic Bid Strategy Dilemma: Target CPA vs. Maximize Conversions—Which Wins? Driving conversions is the ultimate goal of any advertising campaign. This is why determining the right bid strategy for your account is such a crucial aspect of your success. It could mean the difference between scaling with ease […]
