TikTok is developing new features to help creators improve their performance. These include desktop creator tools with a new Creator Center interface offering deeper analytics and better discovery tools through conversational AI.
Specifically, users with a Business account on the desktop app now see an improved analytics layout in full-screen.
The new design simplifies tracking content performance and audience response with a clear, full-screen view of key metrics. It’s now easier to manage TikTok from a PC desktop, especially for those handling multiple platforms.
TikTok has enhanced its Creative Center with additional insight tools and added a new chatbot to quickly find what you need in the app.
The updated Creator Center format is being tested with selected users, while the new chatbot is now available in TikTok’s Creative Center.
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