TikTok has launched a suite of performance advertising solutions designed to help brands achieve measurable results. With over 1 billion users, TikTok has become a vital platform for advertisers seeking authentic connections with their audience. Announced at Advertising Week, these new tools focus on automation, measurement, and privacy.

Automated solutions that drive results

Smart+

Smart+ automates the advertising process, allowing brands to easily reach their target audience. Advertisers input their assets and goals, and Smart+ optimizes for performance across various objectives:

• Web campaigns: Drive traffic and conversions on websites.
• Catalog ads: Deliver personalized product recommendations.
• App campaigns: Focus on app installs and conversions.
• Lead generation campaigns: Convert engaged audiences into customers.

GMV Max

GMV Max simplifies campaign creation for TikTok Shop, optimizing audience targeting and bidding. Early tests showed a 30% uplift in gross merchandise value, allowing teams to focus on creative optimization.

Out of phone: Retail

Out of phone: Retail brings TikTok content into retail spaces, influencing purchasing decisions at the point of sale.

Measurement for impact

To help brands understand their advertising effectiveness, TikTok introduced Conversion Lift Studies (CLS), revealing an average conversion lift of 25% for exposed users. TikTok also offers Privacy-Enhancing Technologies (PETs), enabling the use of first-party data while maintaining privacy standards.

TikTok’s new advertising solutions empower brands to automate processes, measure their impact, and optimize campaigns securely. As the platform evolves, these tools are set to transform how brands engage with their audiences and turn discovery into measurable business outcomes. For more details, visit TikTok’s advertising resources.

For more details read the full TikTok announcement here.