TikTok is taking significant steps to encourage its creators to produce longer, high-quality videos with the expansion of monetization and reward opportunities. The move aims to enhance user engagement and open up more avenues for brands to advertise effectively.

TikTok is democratizing its platform by allowing all creators to introduce subscription packages. This development follows the successful trial of the LIVE Subscription feature, which was previously limited to live streamers. Subscription benefits include badges, personalized emojis, exclusive content, and subscriber-only chats, aimed at fostering stronger community bonds and increasing creators’ monthly earnings.

TikTok is upgrading from its beta Creativity Program to the newly minted Creator Rewards Program. This program is designed to encourage the production of original and high-quality longer videos by offering lucrative cash incentives based on qualified views. Creators can now earn up to 20 times more than what was previously possible under the Creator Fund.

Additionally, TikTok is dedicated to providing creators with the tools they need to succeed. The upgraded Creator Academy will feature an expanded suite of resources, including courses, articles, videos, and insights aimed at enhancing creators’ skills and maximizing their platform success.

For more detailed information, refer to TikTok’s official announcement.