Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 14, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Troubleshooting Enhanced Conversions with EC Assist
July 8, 2024 / Media Buying Troubleshooting Enhanced Conversions with EC Assist Struggling with Enhanced Conversions? Google has a new product to help – EC Assist. If you’re using Google Ads Tag conversions, you should also be using Enhanced Conversions to send hashed first-party conversion data to Google. This better powers your Google Ads tools, […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 7, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
A $780k YouTube ad masterpiece: How a piano virtuoso nailed direct response marketing
July 6, 2024 / Inspiration / Alex Simic A $780k YouTube ad masterpiece: How a piano virtuoso nailed direct response marketing Welcome back to our YouTube Ad Spotlight series! I’m Alex, your Creative Director guide through the world of successful YouTube ads. Today, we’re dissecting another hit from Stephen Ridley, a piano virtuoso who’s been crushing it in the […]
Meta’s Update: Accurate Conversion Tracking for Advertisers
July 5, 2024 / Media Buying Meta’s Update: Accurate Conversion Tracking for Advertisers Meta has rolled out an update to its Ads platform, introducing new attribution settings that promise to address a common frustration among advertisers: the misalignment between Meta ad data and backend numbers. Historically, Meta’s ad reporting system counted all conversions a user […]
Unlock the powerhouse of profits: Target CPA vs. Maximise Conversions bidding showdown
July 3, 2024 / Media Buying / Bojan Bovan Unlock the powerhouse of profits: Target CPA vs. Maximise Conversions bidding showdown To excel in Google Ads, it’s essential to adopt an appropriate bidding strategy. Google offers an extensive array of bidding options designed to help advertisers optimize their campaigns and meet their marketing objectives. Popular […]
Enhanced Audience Targeting Transforms App Download Campaigns
July 1, 2024 / Media Buying Enhanced Audience Targeting Transforms App Download Campaigns For a long time, the inability to target specific audiences in-app download campaigns posed a significant challenge for brands and agencies. This limitation hindered the effectiveness of campaigns, making it difficult to reach the right people and consequently reducing the return on […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
June 30, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles #2 Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to […]
Meta and GA4 Integration Promises 22% Boost in Attributed Conversions for Advertisers
June 19, 2024 / Media Buying Meta and GA4 Integration Promises 22% Boost in Attributed Conversions for Advertisers Meta has recently announced a development aimed at improving attribution and performance for advertisers. The new native integration between Google Analytics 4 (GA4) and Meta promises to bring significant enhancements to campaign optimization and delivery. Key highlights […]
