Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 11, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Meta and YouTube Under Scrutiny for Alleged Teen-Focused Ad Campaigns
August 9, 2024 / Media Buying Meta and YouTube Under Scrutiny for Alleged Teen-Focused Ad Campaigns A recent report from The Financial Times suggests that Meta and YouTube may have teamed up on a covert project to target teenagers with Instagram promotions on YouTube. This alleged collaboration could be a significant violation of Google’s advertising […]
Meta Removes Detailed Targeting Exclusions for New Ad Campaigns
August 6, 2024 / Media Buying Meta Removes Detailed Targeting Exclusions for New Ad Campaigns Earlier this year, Meta made a significant change to its advertising options by removing detailed targeting exclusions from all new campaigns. While Meta did not officially announce this change until recently, advertisers were alerted back in May through an accidental […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
August 4, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Advertising for rebels: Push the boundaries and truly engage your audience
July 29, 2024 / Inspiration / Holly Preston Advertising for rebels: Push the boundaries and truly engage your audience As I scrolled through my inbox, I couldn’t help but wonder… was AI making all ads sound the same? Scanning the latest marketing content, I noticed a troubling trend. Carefully crafted headlines, meticulously structured paragraphs, and formulaic calls […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 28, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
My top 3 (plus 1) all-time favorite copywriting masterpieces and geniuses!
July 23, 2024 / Copywriting / Beth Preston My top 3 (plus 1) all-time favorite copywriting masterpieces and geniuses! Crafting a copywriting masterpiece requires more than just clever words, it’s about weaving together several crucial elements to create compelling narratives that drive action. In this article, we’ll explore my top three all-time favorite examples of copywriting genius, plus a special mention. Plus […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
July 21, 2024 / Inspiration Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Microsoft Advertising Enhances PMAX Campaigns with New Features
July 19, 2024 / Media Buying Microsoft Advertising Enhances PMAX Campaigns with New Features Microsoft Advertising continues to innovate with its Performance Max (PMAX) campaigns, designed to enhance multi-format and cross-channel advertising. PMAX has already proven effective, showcasing a 32% decrease in cost per acquisition and a 3x increase in return on ad spend for […]
