Meta has launched a new beta feature: a native integration with Google Analytics 4 (GA4). This integration is now available for a limited number of accounts and promises to simplify data management and performance analysis of your advertising campaigns.
Key benefits:
- Speedy setup: Connect your GA4 to Meta in minutes, eliminating lengthy integration processes.
- Seamless syncing: Choose specific GA4 properties to integrate for precise, focused analysis.
- Privacy in control: Define which traffic sources Meta can access, ensuring your data governance remains intact.
- Conversion clarity: Easily map Meta conversion events to GA4 for improved tracking accuracy.
Tika Spijkerman spotted this new feature on LinkedIn:
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