Meta is rolling out a new feature for advertisers called “Engaged-view.” This tool is designed to capture the growing trend of video engagement on platforms like Instagram and Facebook. 

With Engaged-view, advertisers can now track conversions that happen within a day after a video ad is played. This means if someone watches your ad for at least 10 seconds (or nearly all of it if it’s shorter than 10 seconds) and then takes an action like making a purchase or filling a form within 24 hours, Engaged-view will count that as a success. 

It’s important to note that this doesn’t apply to non-skippable Facebook in-stream video ads.

According to Meta, benefits of using engaged-view include:

• More results for the same budget,
• More insights on a person’s journey,
• Better understanding of the value of video ads.