Meta is rolling out an impressive array of updates to its Advantage+ and Shopping Ads, aiming to redefine how brands engage with consumers and boost online shopping experiences. These enhancements are designed to not only improve ad engagement and conversion rates but also to offer a more personalized advertising approach that meets individual consumer preferences.

Key updates include:

• Advantage+ creative optimizations: This feature now enables video ads to be automatically optimized for Reels and mobile apps on Facebook and Instagram with a 9:16 aspect ratio. It allows for dynamic generation of multiple ad variations, catering to individual preferences for heightened effectiveness.
• Advantage+ catalog ads update: Advertisers have new capabilities to include branded videos or customer demos, moving beyond static images. This aims to provide a more engaging shopping experience with dynamic, personalized videos showcasing the best products from their catalog.
• Expanded eCommerce ad options: Meta is enhancing its integrations with Magento and Salesforce Commerce Cloud, allowing for a broader use of Shops ads, including their combination with Advantage+ shopping campaigns. Additionally, Shops ads are now available in Partnership ads, facilitating collaborative campaigns.
• Reminder ads enhancements: With the ability to incorporate external links to new products or sales, Reminder ads are getting a boost. This summer, Meta will introduce new notification methods for users about the start and end of events, and extend Reminder ads to Reels.
• Promo codes introduction: Meta is launching alphanumeric promo codes globally, enabling advertisers to effectively showcase promotions and help users discover and apply relevant promo codes directly through Facebook and Instagram ads.
• Ads with product tags expansion: Meta is extending the availability of ads with product tags from Instagram to the Facebook Feed, and by April, to all businesses globally, with or without a Shop.
• Collaborative ads update and more: Enhancements to Collaborative ads for improved performance insights, and the upcoming launch of Advantage+ Catalog ads with comprehensive reporting capabilities, underscore Meta’s commitment to supporting advertisers in proving the effectiveness of their ads.