Meta has unveiled a new feature for advertisers: automated video ads for Catalog Product Ads. Previously known as “Dynamic ads,” Catalog Product Ads allow advertisers to upload their entire product catalog into Meta’s system. Meta then showcases the most relevant products to each user, based on their interests and previous interactions.
Until now, Catalog Product Ads were limited to still image placements. However, with this new update, video assets can now be included in your product listings. This enhancement provides a more dynamic and engaging way to present your products, potentially increasing user engagement and conversions.
Advertisers can leverage Meta’s AI-powered Advantage+ solutions to target ideal users with impactful video content. These video ads can be displayed across various Meta platforms, including Reels, Feed, and Stories, ensuring optimal reach and visibility.
Video content is increasingly popular on Meta’s apps, with Meta reporting that video consumption accounts for 50% of the time spent on Facebook and Instagram. This makes the inclusion of video in Catalog Product Ads a valuable addition for advertisers looking to maximize their reach and effectiveness.
Best practices for video ads
Meta advises keeping video elements short and engaging. Here are a few tips:
- Hook your audience within the first 2 seconds: Capture attention quickly to ensure viewers stay engaged.
- Provide a call to action within 5 to 6 seconds: Prompt your audience to take the next step promptly.
- Be mindful of “safe zones”: Avoid placing critical information where it could be obscured by the user interface.
This new feature is now available to all advertisers via Meta’s Advantage+ solutions.
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