Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week.
Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying informed and inspired.
Let’s dive right in and explore the top three must-read articles of the week.
1. The Costly Mistake Stunting Info Business Growth: You’re Setting CPA All Wrong (Here’s the Fix)
Have you ever felt like you’re throwing darts at a board when it comes to setting your marketing targets and budgets? I know I have – and I’ve been in this game for over 7 years. Well, I’ve got a confession to make…
For too long, I operated that way myself. Asking clients for their target cost per acquisition (CPA) only to get wildly different responses that seemed plucked out of thin air. “I want leads under $20 and customers under $1,000” or “I don’t care about the cost per lead (CPL) as long as sales cost under $500.” It’s all over the place. No rhyme or reason behind it.
2. TikTok Trials AI-Driven Influencers for Ad Campaigns
TikTok is shaking up the influencer scene with its new AI-powered virtual influencers. This finding has led to a cautious approach to making this feature available to marketers. TikTok emphasizes that these AI influencers should complement existing human creators rather than replace them entirely.
Read the whole article here.
3. Learn to simplify video ad editing for maximum impact with Google’s new trim tool
“Trim Video” is an advanced video advertisement production tool designed to craft concise versions of your longer video assets, tailoring them to specific ad formats like 6-second bumper ads, 10-second and 15-second skippable ads, and 15-second non-skippable ads.
Read the whole article here.
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