Google’s 2023 Ads Safety Report shows that in the last year he removed or blocked a record 12.7 million advertiser accounts and 5.5 billion ads that violated its policies. These efforts are part of Google’s ongoing commitment to ensuring a secure online environment for both consumers and brands.
Key Highlights:
- Policy Violations: Over 480 million ads were removed for misrepresentation and financial services violations. Additionally, over 1 billion ads promoting malware were blocked.
- Enhanced Safety Measures: Google introduced 31 policy updates to combat scams and fraud. Noteworthy initiatives include the launch of the Ads Transparency Center and a Limited Ads Serving policy to limit the reach of less familiar advertisers.
- AI’s Role: Artificial Intelligence is crucial in preemptively identifying and suspending fraudulent accounts, maintaining the integrity of Google’s ad network.
Google promises continued advancements in policy, detection, and enforcement to protect its users and advertisers. Those affected by ad removal can appeal, helping improve Google’s system accuracy.
Read the detailed Google’s 2023 Ads Safety Report here.
Why You Will Lose $12,000+ to Click Fraud (and What to Do About It)
If you are spending $10k per month or more on Google ads, you need to know this:
You could lose up to $15,000 due to Click Fraud. 💸
And you’re not alone:
Forecasts predict ad fraud costs to rise from $19 billion in 2018 to $100 billion by 2025, highlighting the escalating challenge for advertisers and agencies.
At Inceptly, we recently assisted a client in the Lead Gen Space, grappling with the issue of fake leads and traffic. Our path to successfully addressing this issue intensified our curiosity about the roots of digital fraud and what hard-working marketers can do to mitigate and avoid it.
Find all the details here.
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