Google Analytics 4 (GA4) has introduced Advertising Segments.
GA4 now includes audience list sizes for various platforms, providing invaluable insights for your advertising strategies. These Advertising Segments, or Google Analytics audiences, are synced with Google Ads for Remarketing and Ads Personalization.
The table provided in GA4 shows the sizes of your advertising segments, which indicates how many users are available for ads personalization over the last 30 days. This data is broken down by the following networks:
- Search
- YouTube
- Display
- Gmail
This update is spotted by Brais Calvo Vázquez.
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