Long enough to convert: The surprising data behind mid-length video’s comeback
January 13, 2025 / Strategy / Beth Preston Long enough to convert: The surprising data behind mid-length video’s comeback Everyone is led to believe short content is king, however, recent new data is telling a different story. Mid-length videos, particularly those between 4-7 minutes, are demonstrating unprecedented engagement and conversion rates. According to Vidyard’s 2024 Video Benchmark Report1, these longer formats […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 12, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Conversion rate: How to calculate, optimize, and avoid common mistakes
January 11, 2025 / Strategy / Mirna Peric Conversion rate: How to calculate, optimize, and avoid common mistakes Conversion rate optimization (CRO) is the key to turning more visitors into customers. Whether you’re running an eCommerce store or a B2B business, optimizing your conversion rate can directly impact your bottom line. This guide covers how to calculate, optimize, and […]
How to Fix ‘Learning Limited’ Meta Ad Sets
January 10, 2025 / Media Buying How to Fix ‘Learning Limited’ Meta Ad Sets If you’re running Meta ads, you’ve likely encountered the dreaded ‘Learning Limited’ mode. While it can be frustrating, it’s important to understand what it means and how to address it effectively. Below, we’ll break down the key strategies shared by Bram […]
The only 7 advertising trends that’ll ACTUALLY matter in 2025
January 8, 2025 / Strategy / Holly Preston The only 7 advertising trends that’ll ACTUALLY matter in 2025 The phone buzzed on my desk. Another report about advertising trends for 2025. But this one was different. Instead of hyping up the latest tech buzzwords, it focused on something more fundamental: how people are actually consuming and responding to ads. The real behavioral […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
January 5, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
The hidden marketing play that makes green brands thrive
January 4, 2025 / Strategy / Holly Preston The hidden marketing play that makes green brands thrive Picture this: A major clothing brand tells people NOT to buy their products during Black Friday. Sounds nuts, right? Yet when Patagonia did exactly this, something remarkable happened. Sales soared by 30%, customer loyalty deepened, and the industry took notice. Why? […]
Google Ads Introduces New YouTube Ad Format: View Counts Without CTAs
January 3, 2025 / Media Buying Google Ads Introduces New YouTube Ad Format: View Counts Without CTAs Google Ads is constantly evolving, and 2025 has brought another interesting development for YouTube advertisers. Thomas Eccel recently spotted a new ad format that shows video view counts but omits the traditional call-to-action (CTA) and landing page navigation […]
Meta’s 2025 Attribution Model: Key Changes Advertisers Must Know
January 2, 2025 / Media Buying Meta’s 2025 Attribution Model: Key Changes Advertisers Must Know Paid social advertising is evolving, and by 2025, Meta’s new incrementality-based attribution model will change how campaigns are measured and optimized. Meta’s traditional click-based attribution is being replaced by incremental attribution. This new approach compares ad-exposed audiences with unexposed control […]
