The Little-Known Obstacles of Expanding from Meta to Google—And How to Overcome Them
November 16, 2024 / Strategy / Mirna Peric The Little-Known Obstacles of Expanding from Meta to Google—And How to Overcome Them Expanding from Meta to Google Ads can reveal unique challenges, especially as advertisers adjust to different video campaign formats, targeting methodologies, and pricing structures. Google’s broader ecosystem offers a range of ad placements, from YouTube to Discovery […]
TikTok Launches New AI Video Creation Tools for Marketers
November 15, 2024 / Strategy TikTok Launches New AI Video Creation Tools for Marketers TikTok has unveiled a new generative AI feature aimed at simplifying video creation for marketers. This tool, part of the Symphony Creative Studio, allows businesses to produce TikTok-ready video clips effortlessly using product descriptions or URLs. Source How It Works Marketers […]
New Advertising Opportunities on YouTube to Connect with Your Audience
November 14, 2024 / Media Buying New Advertising Opportunities on YouTube to Connect with Your Audience YouTube is a unique platform where billions of viewers actively choose the content they love. It’s a place for brands to engage audiences through every stage of the buying journey, including YouTube Shorts, now available in longer formats of […]
The $1.2 trillion social commerce shift: How you can cash in
November 12, 2024 / Strategy / Beth Preston The $1.2 trillion social commerce shift: How you can cash in Shoppable videos are revolutionizing e-commerce, changing how brands connect with consumers. In this guide, we’ll explore how these interactive videos are reshaping digital commerce, key strategies for building successful campaigns, and actionable insights to elevate your brand’s social commerce game. This […]
Target Frequency vs. Frequency Cap: Which Meta Ads Feature is Right for Your Campaign?
November 11, 2024 / Uncategorized Target Frequency vs. Frequency Cap: Which Meta Ads Feature is Right for Your Campaign? Meta recently introduced a new Auction-based ad feature: the ‘Target Frequency’ option. This addition gives advertisers greater control over how often people see their ads within Awareness and Engagement campaigns, previously available only for ‘Reservation’ ad […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 10, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Why your creative cycle should never stop?
November 9, 2024 / Strategy / Alex Simic Why your creative cycle should never stop? A tale as old as time: A new offer is starting to be successful, and some videos are being tested on YouTube. They pour (tens of) thousands of dollars into producing a handful of high-quality video ads. The initial results are encouraging – the […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
November 3, 2024 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Think polished ads are best? This data tells a different story
October 28, 2024 / Strategy / Beth Preston Think polished ads are best? This data tells a different story Remember when raw, unscripted moments were just DVD bonus features? Now they’re marketing’s secret weapon. Those candid glimpses transform how brands connect with audiences – and the results are remarkable. In this article, you’ll learn exactly how leading […]
