Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features
March 20, 2025 / Strategy Google Analytics 4 Rolls Out Annotations & Anomaly Drivers Features Google Analytics 4 (GA4) is introducing two long-awaited features: Annotations and Anomaly Key Drivers. These additions enhance GA4’s data analysis capabilities and address gaps compared to Universal Analytics (UA), making it easier for users to track insights and explain data […]
YouTube ads that don’t get skipped: Personalization & authenticity in 2025
March 19, 2025 / Strategy / Holly Preston YouTube ads that don’t get skipped: Personalization & authenticity in 2025 Let’s face it—most YouTube ads get skipped faster than you can say “five-second mark.” But not all of them. Some ads actually make viewers stop, watch, and even click. What’s their secret sauce? After analyzing thousands of successful campaigns for our clients, we’ve […]
Google Ads Editor 2.9: Key Updates & New Features
March 17, 2025 / Media Buying Google Ads Editor 2.9: Key Updates & New Features Google Ads Editor has rolled out its 2.9 update, bringing a range of new features and enhancements to improve campaign management. Below, we’ll break down the key updates in a simple and informative way. What’s new in Google Ads Editor […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 16, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Performance Max: Deep dive into less-known features and reports
March 15, 2025 / Strategy / Bojan Bovan Performance Max: Deep dive into less-known features and reports Google Ads’ Performance Max campaigns have quickly become a game-changer for direct response marketers. By leveraging automation and machine learning, Performance Max optimizes ad performance across Google’s entire ecosystem – including Search, Display, YouTube, Gmail, and Discovery – through a […]
How YouTube creators are monetizing AI in 2025 (And how you can too)
March 11, 2025 / Strategy / Holly Preston How YouTube creators are monetizing AI in 2025 (And how you can too) As YouTube celebrates its 20th anniversary in 2025, the platform is undergoing its biggest transformation yet—driven by artificial intelligence (AI). YouTube has over 2.7 billion monthly users and sees 500+ hours of video uploaded every minute1. Standing out is […]
Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles
March 9, 2025 / Copywriting Inceptly’s Weekly Marketing Recap: Top 3 Must-Read Articles Welcome to “Inceptly’s Weekly Marketing Recap!,” your go-to source for the three most compelling articles of the week. Whether you’re a marketing pro, an aspiring marketer, or simply someone interested in the ever-evolving marketing world, this blog is your ticket to staying […]
Google Ads auctions now work differently—Are you losing top spots?
March 8, 2025 / Strategy / Jovan Simic Google Ads auctions now work differently—Are you losing top spots? Google has updated its “How the Google Ads auction works”1 page to add a line that says that Google will run different auctions for each ad location. The new text added to this page says: “When someone searches on Google, we […]
A no-nonsense guide to writing creative briefs that ACTUALLY WORK for direct response advertising
March 4, 2025 / Strategy / Beth Preston A no-nonsense guide to writing creative briefs that ACTUALLY WORK for direct response advertising Agency conference room, 9 AM. Coffee cups steaming. Direct response team assembled. The account manager distributes the creative brief for a new Facebook campaign. As eyes scan the document, the room temperature seems to drop […]
