As the holiday season approaches, it’s crucial to fine-tune your marketing strategy to ensure you’re reaching your audience at the right time. If TikTok is part of your marketing mix, then you’ll want to check out TikTok’s latest guide on holiday marketing, specifically tailored for the EU market.

TikTok’s 18-page guide is packed with tips, data insights, and strategic advice to help you plan your holiday outreach effectively. Here are some key highlights:

• Holiday shopping trends: The guide delves into when TikTok users are most actively searching for seasonal inspiration, giving you the timing advantage for your campaigns.
• Christmas gift inspiration: Understand when and how TikTok users are looking for Christmas gift ideas, so you can position your products or services in front of them at the right moment.
• Gift preferences: Gain insights into what gifts TikTokers are interested in this season, helping you tailor your offerings to meet demand.
• Q5 season insights: TikTok also covers the post-Christmas period, known as “Q5,” where consumers are hunting for bargains and personal shopping opportunities.

With just 120 days left until Christmas, now is the time to solidify your marketing plans. TikTok’s guide provides valuable insights that can inspire your strategy and help you connect with the right consumers at the right time.

Don’t miss out on the opportunity to refine your holiday marketing approach. Download TikTok’s “Holidays for You” 2024 guide here to get started.